Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company
Telco revenue growth: key drivers, competitive dynamics
As the telecoms industry searches for new sources of revenue, CSPs face mounting pressure to innovate while maintaining operational excellence. As emerging technologies and complex business models reshape the landscape, how can telcos drive sustainable revenue growth?
Has dynamic pricing gone too far? Definitely, maybe
Dynamic pricing has left many looking back in anger lately, with some brandishing the practice as unfair. However, dynamic pricing is all around us, and can often be beneficial to all parties - how can telcos ensure that customers see it that way too?
Revolutionising telecoms: an introduction to TM Forum’s Open Digital Architecture
TM Forum’s Open Digital Architecture (ODA) is creating a simpler digital framework for CSPs to transform their BSS/OSS through Open APIs and component-based architectures. Leonardo Hodgson explores how the ODA works, and how Cerillion is keeping compliant.
DTW24 – Ignite: simplification, platformisation… and AI
If you missed DTW24 – Ignite this year, then Cerillion Product Director, Brian Coombs, has you covered with his usual round-up of highlights from this year’s event. AI remains high on everyone’s mind, but has the telecoms industry worked out its killer use cases yet?
DTW24 – Ignite: How does the AI-native telco journey begin?
Take the first step on the AI-native telco journey with Cerillion at DTW24 – Ignite later this month – get a first-hand look at our GenAI-powered BSS/OSS platform for yourself, and see our CEO, Louis Hall, on stage in a key panel discussion.
Cloud nein: are 5G customers better off on public cloud?
In a world first, Telefónica is moving its core network to a public cloud, and taking one million 5G subscribers in Germany with it. What does cloudification mean for its customers, and for other telcos still clinging to physical infrastructure?
Can broadband “nutrition labels” make connectivity more digestible for customers?
The FCC now requires service providers in the US to slap “nutrition labels” on their fixed and wireless plans to stop customers gorging themselves on bad broadband. Will this move create a healthy market for customers, or leave a bad taste?
Changing the telco paradigm from vertical integration to horizontal integration
The accelerating market for digital services means most telcos are at risk of falling behind more agile DSPs. Dominic Smith considers how telcos can make the move to horizontal architectures and regain that competitive edge.
From anonymity to accountability: does mandatory SIM card registration actually work?
At the end of this month, Namibia will introduce mandatory SIM card registration, joining hundreds of other countries in tying users’ SIM cards with their personal data. What’s the reasoning behind this rule, and should customers keep their (SIM) cards close to their chests instead?
Interview: Tafsia Shikdar on first impressions of MWC24
Cerillion has been attending MWC for well over 20 years now – so long in fact, we’ve forgotten what the experience can be like for a newcomer to the world’s biggest annual telecoms trade show. We asked Tafsia Shikdar, Presales Consultant at Cerillion, for the verdict on her first MWC.
Shaping customer experiences through product catalogue evolution
A product catalogue designed for swift discovery removes friction from sales and supports growth for both new and existing customers. As part of his series on the digital customer experience, Tiago Lopes considers how to continue the digital journey with a finely-tuned product catalogue and value-added non-telco products.
Trust, but verify: the risks and rewards of vendor relationships
Partnering with a vendor opens up your business to new collaborative opportunities, but also brings new risks to the integrity of your organisation. When choosing a new supplier, what must companies do to ensure their networks and BSS/OSS remain secure and their reputations intact?
The MVNE / MVNO opportunity in Asia: stand out or fade away?
The MVNO market in South-East Asia is primed for growth, with new entrants set to provide consumers with greater freedom of choice. Shashank Singh investigates the imminent arrival of MVNOs in Thailand and looks at the challenges they must overcome to be successful.
Engaging your customers effectively: the art of communication
In his latest article in a series on creating compelling customer experiences, Tiago Lopes explores the aspect of customer communications, and looks at how to keep your outbound correspondence and inbound channels engaging and informative without becoming overwhelming.
Addressing the market of digital-first users
From cost-saving strategies to challenges in customer experience, the telecoms industry is adapting to a world driven by social media and digital commerce. Are CSPs equipped to meet the demands of this new era? In the first blog of a new series, Tiago Lopes examines the changing digital landscape and explores strategies for delivering exceptional customer experiences.
Enterprise UX: The Secret Weapon for B2B Success
Even the best enterprise software can be hampered by poor UX, creating a frustrating experience for employees and customers alike. Leonardo Hodgson digs into the importance of the B2B user experience and looks at how Cerillion is addressing the challenge of enterprise UX.