Featured White Paper
Optimising the Customer Experience for SMARTs
The customer experience is one of the areas where small medium-sized and rising telcos (SMARTs) have often excelled and outperformed their larger rivals. It is thus a critical point of differentiation and of competitive advantage between SMARTs and larger Communications Services Providers (CSPs). This is because, unlike many other areas of potential competition or differentiation, the customer experience is not dependent on scale benefits, which typically favour larger CSPs. In fact, it is often easier for smaller firms to provide a better, more appropriate, unique or personalised customer experience than it is for larger firms to do so.
This datasheet presents the findings of some research, conducted by industry analysts Telesperience and sponsored by Cerillion, including unique insights into the role the customer experience plays in the competitive strategies of SMARTs.
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Other White Papers
January 2010 - Updated
Prepaid-postpaid convergence has been a talking point in telecoms circles for many years. However, take-up among operators has been slow, primarily due to the lack of a coherent infrastructure or methodology that can support these kinds of implementation. This lack of real progress in the industry has led us to exploring new ways to address the challenge. With the launch of our new Total Convergence Architecture (TCA) we have created a blueprint which can be used by telecom operators to decipher the key requirements of converging their prepaid and postpaid environments, and ensure that clear benefits are delivered at all stages in the process.
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July 2006
This white paper endeavours to cut through much of the hype surrounding IMS, and focus on the key issues which must be effectively addressed in the operator’s back office systems. As a leading supplier of carrier-grade CRM & Billing, Interconnect & Mediation solutions, Cerillion are ideally placed to help operators tackle the IMS billing challenges head-on, and ensure maximum returns can be achieved by this latest evolution in Telecoms technology.
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The customer experience is one of the areas where small medium-sized and rising telcos (SMARTs) have often excelled and outperformed their larger rivals. It is thus a critical point of differentiation and of competitive advantage between SMARTs and larger Communications Services Providers (CSPs). This is because, unlike many other areas of potential competition or differentiation, the customer experience is not dependent on scale benefits, which typically favour larger CSPs. In fact, it is often easier for smaller firms to provide a better, more appropriate, unique or personalised customer experience than it is for larger firms to do so.
This datasheet presents the findings of some research, conducted by industry analysts Telesperience and sponsored by Cerillion, including unique insights into the role the customer experience plays in the competitive strategies of SMARTs.
request this paper
