Cerillion CRM Plus provides a fully integrated suite of functions to allow sales and customer service staff to manage all aspects of the customer lifecycle efficiently: from initial contact, to sales, post sales, and financial and marketing management. It helps increase customer satisfaction by enabling high quality, consistent customer service across all contact channels, including call centre, dealer outlet, and online self-service. Integrated workflow management and automated processes enable streamlined operations whilst providing a complete audit trail of customer contact activities.

CRM Plus delivers key business benefits:  

• Increased customer satisfaction
  
  CRM Plus is a one-stop-shop for delivering higher customer service productivity and increased customer satisfaction. All fixed, mobile and IP services can be managed through the same system, enabling a single point of contact for all customer enquiries; and prepaid subscribers can benefit from the same level of service as postpaid, helping to boost loyalty and customer lifetime value. CRM Plus provides a customer centric approach to customer management, enabling real-time access to information and rapid response to customer enquiries.
• Improved operational efficiency 
  
  CRM Plus streamlines key business processes through its integrated workflow management engine. Automated procedures and task dependencies ensure a consistent quality of service is delivered, without the risk of actions being bypassed or forgotten. Authorised users have access to all key functions and processes, allowing customer creation, credit checking, service selection, provisioning, and payment processing, all from a single customer contact. In addition, a range of “wizards” guide inexperienced staff through complex transactions, and CSR work diaries ensure that no task is left incomplete.
• Supports multiple channels
  
  CRM Plus provides a complete solution supporting all major channels of customer relationship management. Dealers have access to the same functions available to staff in the Call Centre; back office staff can be authorised for processing credit control or collections enquiries; and the optional Cerillion Web Self-Care product offers 24x7 self-service for end customers. All information is synchronised in the main CRM Plus database ensuring a complete contact history is always available.