Cerillion Information Manager is the means to analyse the Cerillion databases and other integrated systems. It includes a suite of standard business reports and a set of custom reporting tools, enabling sophisticated data analysis to support CRM initiatives, targeted outbound marketing and revenue assurance programmes. Moreover these can be scheduled to run automatically and be published directly to relevant recipients.

Information Manager delivers key business benefits:  

• Improved revenue assurance
  
  Information Manager helps to monitor revenue throughout the Cerillion suite. From reconciling orders with billed items, to tracking CDRs from switch to bill, it provides detailed reports for each key process helping to identify leakages quickly and stopping revenue loss.

• Supports management decision-making
  
  Information Manager facilitates management decision-making, providing professional tables, charts and graphs based on live system data analysis. It puts reporting power in the hands of non-technical staff, enabling fast design and execution of custom reports and scheduled production of standard reports.

• Improved customer experience
  
  Each Cerillion product contains a wealth of information about customer usage of services, payment patterns and event history, as well as a wide range of demographic data. Information Manager provides total control of customer reporting and data analysis needs, supporting anti-churn and revenue maximisation strategies and improving customer relationships. It can be used to analyse customer behaviour, identifying trends and new segmentation to help in the development of new products and service bundles.