Cerillion Evolvehttp://www.cerillion.comskyronCerillion EvolveenWinter 2011/12 http://www.cerillion.com/evolve/2928Mon, 09 Jan 2012 00:00:00 GMT http://www.cerillion.com/evolve/2928Autumn 2011 http://www.cerillion.com/evolve/2923Fri, 30 Sep 2011 00:00:00 GMT http://www.cerillion.com/evolve/2923Summer 2011 http://www.cerillion.com/evolve/2900Tue, 28 Jun 2011 00:00:00 GMT http://www.cerillion.com/evolve/2900Spring 2011 http://www.cerillion.com/evolve/2901Wed, 23 Mar 2011 00:00:00 GMT http://www.cerillion.com/evolve/2901Cerillion Blog, a new channel for interacting with our customers, partners and industry contacts. The blog provides a regular feed of company news, industry insight and informed opinion, with the opportunity for readers to comment, share and engage in topical discussions. And each quarter, Evolve will provide a roundup of the best of the Cerillion blog and be delivered straight to your inbox. In this issue, we hear from Jim DeMarco of Nokia Siemens Networks about the launch of the new Compact Unified Charging and Billing solution in partnership with Cerillion. We also review the recent Mobile World Congress in Barcelona including a video interview with our CEO, Louis Hall and Business Development Director, Guy O’Connor. And finally, we bring you the latest Cerillion customer news, including a five year managed services deal with Talkmobile and a completed implementation for Spring Mobil; another excellent set of financial results for the company in 2010; and news of an office move in London.]]>Cerillion Blog, a new channel for interacting with our customers, partners and industry contacts. The blog provides a regular feed of company news, industry insight and informed opinion, with the opportunity for readers to comment, share and engage in topical discussions. And each quarter, Evolve will provide a roundup of the best of the Cerillion blog and be delivered straight to your inbox. In this issue, we hear from Jim DeMarco of Nokia Siemens Networks about the launch of the new Compact Unified Charging and Billing solution in partnership with Cerillion. We also review the recent Mobile World Congress in Barcelona including a video interview with our CEO, Louis Hall and Business Development Director, Guy O’Connor. And finally, we bring you the latest Cerillion customer news, including a five year managed services deal with Talkmobile and a completed implementation for Spring Mobil; another excellent set of financial results for the company in 2010; and news of an office move in London.]]>November 2010 http://www.cerillion.com/evolve/2902Tue, 30 Nov 2010 00:00:00 GMT http://www.cerillion.com/evolve/2902Lifestyles and Livelihoods Welcome to the Winter edition of Evolve. In this issue, we take a look at how technology needs to be used to solve real problems, rather than just being sold for technology’s sake. Too many people are selling technology only and the industry can learn a lot by looking at the experiences of operators in emerging markets, where mobile services are actually the key to peoples’ livelihoods. We also unveil the results of some recent research we have undertaken, investigating the customer experience strategies of small, medium-sized and rising telcos (SMARTs); and report back from AfricaCom 2010, with some interesting insights into the challenges that lie ahead for one of the fastest growing regions in the industry.]]>Lifestyles and Livelihoods Welcome to the Winter edition of Evolve. In this issue, we take a look at how technology needs to be used to solve real problems, rather than just being sold for technology’s sake. Too many people are selling technology only and the industry can learn a lot by looking at the experiences of operators in emerging markets, where mobile services are actually the key to peoples’ livelihoods. We also unveil the results of some recent research we have undertaken, investigating the customer experience strategies of small, medium-sized and rising telcos (SMARTs); and report back from AfricaCom 2010, with some interesting insights into the challenges that lie ahead for one of the fastest growing regions in the industry.]]>September 2010 http://www.cerillion.com/evolve/2903Wed, 29 Sep 2010 00:00:00 GMT http://www.cerillion.com/evolve/2903July 2010 http://www.cerillion.com/evolve/2904Tue, 27 Jul 2010 00:00:00 GMT http://www.cerillion.com/evolve/2904Getting the customer involved and evolved Welcome to the Summer issue of Evolve. This is the time of year when we're getting out our buckets and spades and preparing excitedly for our summer holiday at the beach. But even as I write that, I realise that in many ways I'm painting a picture from the past. It's a cliché, that old beach, bucket and spade nirvana I've summoned up there. In reality our lives are no longer compartmentalised in that particular way. We don't ALL leave work and go to the beach for the same two weeks. Not any more. ]]>Getting the customer involved and evolved Welcome to the Summer issue of Evolve. This is the time of year when we're getting out our buckets and spades and preparing excitedly for our summer holiday at the beach. But even as I write that, I realise that in many ways I'm painting a picture from the past. It's a cliché, that old beach, bucket and spade nirvana I've summoned up there. In reality our lives are no longer compartmentalised in that particular way. We don't ALL leave work and go to the beach for the same two weeks. Not any more. ]]>May 2010 http://www.cerillion.com/evolve/2905Fri, 07 May 2010 00:00:00 GMT http://www.cerillion.com/evolve/2905Clarity is best: why neutrality might actually help introduce new tariffs Welcome to the Spring edition of Evolve. The latest round of soul-searching for the mobile industry probably started at Mobile World in Barcelona in February, where Google wheeled on its CEO, Eric Schmidt, for a spot of telco-schmoozing. Eric did his job well and, despite a heckle or two and some obvious hostility, the industry attitude to Google was more thoughtful post-Eric than it was before.]]>Clarity is best: why neutrality might actually help introduce new tariffs Welcome to the Spring edition of Evolve. The latest round of soul-searching for the mobile industry probably started at Mobile World in Barcelona in February, where Google wheeled on its CEO, Eric Schmidt, for a spot of telco-schmoozing. Eric did his job well and, despite a heckle or two and some obvious hostility, the industry attitude to Google was more thoughtful post-Eric than it was before.]]>February 2010 http://www.cerillion.com/evolve/2906Mon, 01 Feb 2010 00:00:00 GMT http://www.cerillion.com/evolve/2906The band gets broader Mention 'broadband' and we usually think 'speed'. And in mobile there's no doubt that data connection speeds (and the demand to push them ever-higher) is still a big driver for continued investment in the network - through 3G, enhanced or evolved HSPA, and now this year the initial roll-outs of LTE.]]>The band gets broader Mention 'broadband' and we usually think 'speed'. And in mobile there's no doubt that data connection speeds (and the demand to push them ever-higher) is still a big driver for continued investment in the network - through 3G, enhanced or evolved HSPA, and now this year the initial roll-outs of LTE.]]>November 2009 http://www.cerillion.com/evolve/2907Mon, 30 Nov 2009 00:00:00 GMT http://www.cerillion.com/evolve/2907Huge benefits to come from LTE, but only with the right approach Welcome to the winter edition of Evolve. So what are the big mobile developments expected next year? The two key ones that spring to mind involve smartphones (many more on the way) and LTE (Long Term Evolution)...]]>Huge benefits to come from LTE, but only with the right approach Welcome to the winter edition of Evolve. So what are the big mobile developments expected next year? The two key ones that spring to mind involve smartphones (many more on the way) and LTE (Long Term Evolution)...]]>September 2009 http://www.cerillion.com/evolve/2908Wed, 30 Sep 2009 00:00:00 GMT http://www.cerillion.com/evolve/2908Multi-gadgeted users are complex users Welcome to this Autumn 2009 edition of Evolve. It's an easy prediction to make: policy management is going to become much more important in the mobile world. Back in the old days it was very different. You took a mobile phone, sold it to an individual and there was your user.]]>Multi-gadgeted users are complex users Welcome to this Autumn 2009 edition of Evolve. It's an easy prediction to make: policy management is going to become much more important in the mobile world. Back in the old days it was very different. You took a mobile phone, sold it to an individual and there was your user.]]>June 2009 http://www.cerillion.com/evolve/2909Tue, 30 Jun 2009 00:00:00 GMT http://www.cerillion.com/evolve/2909More smartphones please - then we’ll have a level playing field The mobile apps stores are becoming an obsession for the mobile industry and a huge amount of money and effort is being expended by players wanting to get involved. It’s not hard to see why - where the app store works well it seems to work very well. Apple’s AppStore has famously overseen its one billionth download and that level of customer engagement (not to say revenue potential) is enough to both frighten and/or inspire the rest of the mobile industry. ]]>More smartphones please - then we’ll have a level playing field The mobile apps stores are becoming an obsession for the mobile industry and a huge amount of money and effort is being expended by players wanting to get involved. It’s not hard to see why - where the app store works well it seems to work very well. Apple’s AppStore has famously overseen its one billionth download and that level of customer engagement (not to say revenue potential) is enough to both frighten and/or inspire the rest of the mobile industry. ]]>April 2009 http://www.cerillion.com/evolve/2910Fri, 24 Apr 2009 00:00:00 GMT http://www.cerillion.com/evolve/2910Holding on to your prepaid customers Once upon a time a prepaid customer was either a postpaid who hadn’t yet been up-sold, or someone who, for various reasons, wasn’t worthy of being up-sold at all. But no more. The days of the prepaid customer being tended with rudimentary CRM are over. In developed markets winning and keeping prepaid clients by offering improved service bundles drives a parallel requirement to capture additional information on prepaid customers and to work on ways to communicate with them - in other words to manage and engage with at least the same level of enthusiasm shown to postpaids. ]]>Holding on to your prepaid customers Once upon a time a prepaid customer was either a postpaid who hadn’t yet been up-sold, or someone who, for various reasons, wasn’t worthy of being up-sold at all. But no more. The days of the prepaid customer being tended with rudimentary CRM are over. In developed markets winning and keeping prepaid clients by offering improved service bundles drives a parallel requirement to capture additional information on prepaid customers and to work on ways to communicate with them - in other words to manage and engage with at least the same level of enthusiasm shown to postpaids. ]]>February 2009 http://www.cerillion.com/evolve/2911Fri, 27 Feb 2009 00:00:00 GMT http://www.cerillion.com/evolve/2911November 2008 http://www.cerillion.com/evolve/2912Wed, 19 Nov 2008 00:00:00 GMT http://www.cerillion.com/evolve/2912