http://www.cerillion.comskyronEvolveen http://www.cerillion.com/evolve/2513Tue, 27 Jul 2010 00:00:00 GMT http://www.cerillion.com/evolve/2513Getting the customer involved and evolved Welcome to the Summer issue of Evolve. This is the time of year when we're getting out our buckets and spades and preparing excitedly for our summer holiday at the beach. But even as I write that, I realise that in many ways I'm painting a picture from the past. It's a cliché, that old beach, bucket and spade nirvana I've summoned up there. In reality our lives are no longer compartmentalised in that particular way. We don't ALL leave work and go to the beach for the same two weeks. Not any more. ]]>Getting the customer involved and evolved Welcome to the Summer issue of Evolve. This is the time of year when we're getting out our buckets and spades and preparing excitedly for our summer holiday at the beach. But even as I write that, I realise that in many ways I'm painting a picture from the past. It's a cliché, that old beach, bucket and spade nirvana I've summoned up there. In reality our lives are no longer compartmentalised in that particular way. We don't ALL leave work and go to the beach for the same two weeks. Not any more. ]]> http://www.cerillion.com/evolve/2361Fri, 07 May 2010 00:00:00 GMT http://www.cerillion.com/evolve/2361Clarity is best: why neutrality might actually help introduce new tariffs Welcome to the Spring edition of Evolve. The latest round of soul-searching for the mobile industry probably started at Mobile World in Barcelona in February, where Google wheeled on its CEO, Eric Schmidt, for a spot of telco-schmoozing. Eric did his job well and, despite a heckle or two and some obvious hostility, the industry attitude to Google was more thoughtful post-Eric than it was before.]]>Clarity is best: why neutrality might actually help introduce new tariffs Welcome to the Spring edition of Evolve. The latest round of soul-searching for the mobile industry probably started at Mobile World in Barcelona in February, where Google wheeled on its CEO, Eric Schmidt, for a spot of telco-schmoozing. Eric did his job well and, despite a heckle or two and some obvious hostility, the industry attitude to Google was more thoughtful post-Eric than it was before.]]> http://www.cerillion.com/evolve/2275Mon, 01 Feb 2010 00:00:00 GMT http://www.cerillion.com/evolve/2275The band gets broader Mention 'broadband' and we usually think 'speed'. And in mobile there's no doubt that data connection speeds (and the demand to push them ever-higher) is still a big driver for continued investment in the network - through 3G, enhanced or evolved HSPA, and now this year the initial roll-outs of LTE.]]>The band gets broader Mention 'broadband' and we usually think 'speed'. And in mobile there's no doubt that data connection speeds (and the demand to push them ever-higher) is still a big driver for continued investment in the network - through 3G, enhanced or evolved HSPA, and now this year the initial roll-outs of LTE.]]> http://www.cerillion.com/evolve/2229Mon, 30 Nov 2009 00:00:00 GMT http://www.cerillion.com/evolve/2229Huge benefits to come from LTE, but only with the right approach Welcome to the winter edition of Evolve. So what are the big mobile developments expected next year? The two key ones that spring to mind involve smartphones (many more on the way) and LTE (Long Term Evolution)...]]>Huge benefits to come from LTE, but only with the right approach Welcome to the winter edition of Evolve. So what are the big mobile developments expected next year? The two key ones that spring to mind involve smartphones (many more on the way) and LTE (Long Term Evolution)...]]> http://www.cerillion.com/evolve/2174Wed, 30 Sep 2009 00:00:00 GMT http://www.cerillion.com/evolve/2174Multi-gadgeted users are complex users Welcome to this Autumn 2009 edition of Evolve. It's an easy prediction to make: policy management is going to become much more important in the mobile world. Back in the old days it was very different. You took a mobile phone, sold it to an individual and there was your user.]]>Multi-gadgeted users are complex users Welcome to this Autumn 2009 edition of Evolve. It's an easy prediction to make: policy management is going to become much more important in the mobile world. Back in the old days it was very different. You took a mobile phone, sold it to an individual and there was your user.]]> http://www.cerillion.com/evolve/2066Tue, 30 Jun 2009 00:00:00 GMT http://www.cerillion.com/evolve/2066More smartphones please - then we’ll have a level playing field The mobile apps stores are becoming an obsession for the mobile industry and a huge amount of money and effort is being expended by players wanting to get involved. It’s not hard to see why - where the app store works well it seems to work very well. Apple’s AppStore has famously overseen its one billionth download and that level of customer engagement (not to say revenue potential) is enough to both frighten and/or inspire the rest of the mobile industry. ]]>More smartphones please - then we’ll have a level playing field The mobile apps stores are becoming an obsession for the mobile industry and a huge amount of money and effort is being expended by players wanting to get involved. It’s not hard to see why - where the app store works well it seems to work very well. Apple’s AppStore has famously overseen its one billionth download and that level of customer engagement (not to say revenue potential) is enough to both frighten and/or inspire the rest of the mobile industry. ]]> http://www.cerillion.com/evolve/2001Fri, 24 Apr 2009 00:00:00 GMT http://www.cerillion.com/evolve/2001Holding on to your prepaid customers Once upon a time a prepaid customer was either a postpaid who hadn’t yet been up-sold, or someone who, for various reasons, wasn’t worthy of being up-sold at all. But no more. The days of the prepaid customer being tended with rudimentary CRM are over. In developed markets winning and keeping prepaid clients by offering improved service bundles drives a parallel requirement to capture additional information on prepaid customers and to work on ways to communicate with them - in other words to manage and engage with at least the same level of enthusiasm shown to postpaids. ]]>Holding on to your prepaid customers Once upon a time a prepaid customer was either a postpaid who hadn’t yet been up-sold, or someone who, for various reasons, wasn’t worthy of being up-sold at all. But no more. The days of the prepaid customer being tended with rudimentary CRM are over. In developed markets winning and keeping prepaid clients by offering improved service bundles drives a parallel requirement to capture additional information on prepaid customers and to work on ways to communicate with them - in other words to manage and engage with at least the same level of enthusiasm shown to postpaids. ]]> http://www.cerillion.com/evolve/1580Fri, 27 Feb 2009 00:00:00 GMT http://www.cerillion.com/evolve/1580 http://www.cerillion.com/evolve/1703Wed, 19 Nov 2008 00:00:00 GMT http://www.cerillion.com/evolve/1703 http://www.cerillion.com/evolve/1702Tue, 16 Sep 2008 00:00:00 GMT http://www.cerillion.com/evolve/1702 http://www.cerillion.com/evolve/1701Fri, 27 Jun 2008 00:00:00 GMT http://www.cerillion.com/evolve/1701 http://www.cerillion.com/evolve/1700Sun, 27 Apr 2008 00:00:00 GMT http://www.cerillion.com/evolve/1700 http://www.cerillion.com/evolve/1699Wed, 27 Feb 2008 00:00:00 GMT http://www.cerillion.com/evolve/1699 http://www.cerillion.com/evolve/1698Thu, 27 Dec 2007 00:00:00 GMT http://www.cerillion.com/evolve/1698 http://www.cerillion.com/evolve/1697Thu, 27 Sep 2007 00:00:00 GMT http://www.cerillion.com/evolve/1697