
VOLUME
5, ISSUE 2
- APRIL
2008
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Ensuring Customers will Benefit from Functional Separation
It seems that
functional
separation
has become
flavour of
the month as
Telecoms regulators
the world over
are considering
the benefits
of splitting
national operators
into retail
and wholesale
operations.
This type of
business separation
has already
affected incumbent
telcos in a
range of countries
from New Zealand
to the Faeroe
Islands and
moves are currently
on the table
to break up
the Italian,
Swedish and
Irish national
operators.
Cerillion Event Report: Telecoms CRM and Billing Forum 2008, Prague, 7-9th April
Cerillion was
the Silver
Sponsor of
the recent
Telecoms CRM
and Billing
Forum 2008,
run by Marcus
Evans, which
took place
from 7th to
9th April at
the Intercontinental
Hotel in Prague,
capital of
the Czech Republic.
The event brought
together delegates
from as far
afield as Kenya,
Central Asia
and the Middle
East, as well
as a whole
smattering
of more local
countries,
with the goal
of addressing
the key question:
How billing
systems and
CRM activities
must be strategically
integrated
in order to
effectively
support next
generation
products and
services.
Major
Milestone Achieved
with 10th Contract
for Cerillion
3
Convergent
billing specialist,
Cerillion Technologies,
today announced
the 10th implementation
of Cerillion
3, its flagship
convergent
CRM and Billing
solution. The
latest contract,
an upgrade
to version
3 by existing
customer CamGSM
in Cambodia,
makes Cerillion
3 the most
widely deployed
Cerillion version
ever.
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VOLUME
5, ISSUE 1
- FEBRUARY
2008
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Visit Cerillion
at the Mobile
World Congress
2008
Cerillion
will once again
be taking part
at the Mobile
World Congress
(the event
formerly known
as 3GSM) in
Barcelona,
11th – 14th
February. Visit
us in Hall
2, Stand 2D65
to find out
how our unique
bundled component
product suite
can help your
business to
flourish. The
Cerillion team
will be present
throughout
the week, including
CEO Louis Hall,
providing an
ideal opportunity
for meetings
and product
demonstrations.
Outsourced
Billing – A
Key Tool to
Enhance Operator
Agility
Being able to respond quickly and positively to market pressures is critical in today’s competitive telecoms environment. Yet it remains an elusive goal for many telcos, who find themselves increasingly burdened by the weight and complexity of their service infrastructures and unable to differentiate their product offerings.
Reader poll
In
the December
issue, we asked
you “By
which method
do you receive
your telecoms
bill?”
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VOLUME
4, ISSUE 5
- DECEMBER
2007
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Rising to the
Challenge of
Interconnect
Billing
In its
simplest terms,
interconnection
between telecoms
operators enables
voice, video
or data traffic
to pass across
two or more
telecoms networks.
This is of
course a critical
technical requirement,
enabling a
consumer of
voice, data
or video services
on one network
to link up
with a user
on another
network.
Cerillion
Leads Prepaid-Postpaid
Convergence
Workshop in
Latin America
Cerillion
recently took
part in the
Billing, OSS & BSS
Latin America
event in Rio
de Janeiro.
Organised by
IBC Brasil,
and co-located
with a Revenue
Assurance & Fraud
Management
conference,
the event is
a focal point
for the billing
industry bringing
together more
than 150 delegates
from across
the Latin America
region.
Reader poll
In
the last issue
of Evolve we
asked you "When
was the last
time you had
reason to contact
your telecom
provider about
an inaccurate
or unclear
bill?"
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VOLUME
4, ISSUE 4
- SEPTEMBER
2007
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Revenue
Assurance – The
Integration
Challenge
Over
the last three
or four years,
Revenue Assurance
has become
one of the
most fashionable
topics in the
telecoms industry.
It has attracted
a whole new
wave of companies
offering revenue
assurance products,
solutions and
services, and
with it the
eco-system
of conferences
and general
industry hype
that you might
expect.
MATTEL chooses
Cerillion for
Billing and
Interconnect
Solutions in
Mauritania
London,
18 July 2007 – Convergent
billing specialist,
Cerillion Technologies,
today announced
the completed
implementation
of its CRM
and Billing
solution for
MATTEL, a GSM
network operator
in Mauritania,
West Africa.
Based on the
CRM Plus, Revenue
Manager, Mediator,
Output Streamer
and Information
Manager products
in the Cerillion
suite, the
new system
provides a
complete end-to-end
solution for
MATTEL’s
business support
systems needs.
Spanish
Website and
new RSS Feeds
The
Cerillion website
has recently
gone through
some enhancements
making it more
accessible
to a global
audience and
now easier
than ever to
stay up to
date on the
latest developments
at Cerillion.
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VOLUME
4, ISSUE 3
- JUNE
2007
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The
Future’s
Bright, The
Future’s
Green?
Across every
industry sector,
companies are
coming under
increasing
pressure to
adopt environmentally
friendly strategies.
In line with
the current
emphasis on
conserving
resources,
reducing wastage
and cutting
carbon emissions,
telecommunications
is at the forefront
of this revolution
in green thinking.
Conserving
Resources with
Electronic
Billing
Telecoms
operators have
already made
a start in
the direction
of greater
environmental
responsibility,
with several
key initiatives
already well
advanced. One
of the most
significant
of these is
the work they
are doing to
promote electronic
billing. Historically,
this was sold
to customers
as a potential
cost saving.
Hard-copy itemised
bills typically
entail significant
print costs.
Electronic
billing, in
contrast, is
comparatively
cost-effective.
Pre-integration
and the Managed
Service Model
Operators
can make a
more direct
contribution
towards protecting
the environment
through the
type of systems
model they
choose to implement.
Opting for
a pre-integrated
set of systems
when updating
IT systems
or IT systems
architectures,
is a good first
step.
A Green
Future Ahead
If
they have not
already deployed
them, most
of today's
telecoms operators
are at least
considering
implementing
electronic
billing and
online self-service
capabilities
for their customers.
Perhaps they
also need to
look at how
they provide
those services
to their customers
and then they
really should
also consider
the benefits
of both the
pre-integrated
solution and
the managed
service approach.
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VOLUME
4, ISSUE 2
- APRIL
2007
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Keeping
things simple
for the customer
The
joy of events
like the 3GSM
World Congress
is that every
new piece of
whizzy technology
is on display,
with vendors
touting their
latest offerings
as being the
killer application
the telecoms
world has been
waiting for.
Of course many
of these services
are what are
sometimes referred
to as leading
edge – which
fundamentally
means new technology
which has not
yet been market
tested.
Dominic
Smith talks
to Brett St
Clair, Cerillion's
new Business
Development
Manager based
in Johannesburg,
about plans
for growth
in Africa
"My experience
in Africa over
the last couple
of years has
really highlighted
the opportunity
that remains
for pre-integrated
billing solutions
and I have
a firm belief
that Cerillion
is well placed
to address
these needs."
Cerillion
Event Report:
IIR Interconnect
Billing Conference,
Prague 19-22
March
Following the
highly successful
Interconnect
Billing workshop
at Caricam
Mobile 2006,
Cerillion recently
took part in
IIR’s “Optimising
Interconnect
Billing and
Accounting
Strategies” conference
in Prague.
With operator
delegates from
across the
EMEA region,
the conference
addressed the
key challenges
of minimising
interconnect
costs and securing
interconnect
revenues now
and in the
future.
engin selects
Cerillion to
facilitate
new growth
in Australia
London, UK,
8 February
2007 – Convergent
billing and
CRM specialist,
Cerillion Technologies,
today announced
that engin,
Australia’s
leading broadband
phone company,
has selected
Cerillion to
provide a new
CRM, billing
and mediation
solution for
its rapidly
expanding operations.
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VOLUME
4, ISSUE 1
- JANUARY
2007
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It’s The Quality of Mulitplay Services That Counts, Not The Quantity
As a triple-play subscriber for the past 4 years, courtesy of my Cable provider, it’s
hard to get
excited by
all the industry
hype surrounding
bundles of
TV, Broadband
and Voice.
An interview with Melvin Hodgson, CALA Business Development Manager, Cerillion Technologies
Cerillion have
achieved a
significant
market share
in other parts
of the world
and as a native
of the CALA
region, I see
a great synergy
and significant
opportunity
to expand our
footprint in
these markets.
Cerillion Event Report: Interconnect Billing Workshop at Caricam Mobile 2006
At the recent Caricam Mobile 2006 in Puerto Rico , Cerillion and Lucent joined forces to deliver a comprehensive interconnect billing workshop in partnership with CANTO—The
Caribbean Association
of National
Telecom Operators.
Cerillion Technologies Breaks into List of Britain’s Fastest-Growing Unquoted Technology Companies
London, 27
September,
2006 – Convergent
billing specialist,
Cerillion Technologies,
has been named
one of Britain’s
fastest-growing
private technology
companies in
this year’s
Sunday Times
Microsoft Tech
Track 100:-
a league table,
ranking companies
by sales growth
over the period
2003-2005.
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VOLUME
3, ISSUE 5 - SEPTEMBER 2006
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Excuse me, but do you do IMS Billing?
Each and every week another batch of conference brochures plops fatly onto my desk, all of them pushing the latest and greatest trends in the telecoms industry and enticing me to participate in yet another “only event of its kind”.
Cerillion Solution Focus: Broadband and Multi-Play
Are your business support systems unable to support the complexities of broadband and multi-play services? Do your Customer Service Representatives (CSRs) have to switch between several different applications during each customer session, wasting valuable time and introducing revenue assurance headaches?
Cerillion Implements Broadband Billing Solution for Bulldog Communications
Convergent Billing specialist, Cerillion Technologies, has announced the successful implementation of the Cerillion CRM and Billing solution for Bulldog Communications Ltd, a subsidiary of Cable and Wireless in the UK.
Reltelwireless Choose Cerillion For New Mediation Solution
Cerillion Technologies today announced a new contract with Reliance Telecommunications (Reltelwireless) to implement a complete mediation solution for their CDMA network in Nigeria.
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VOLUME
3, ISSUE 4 - JUNE 2006
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Playing the multi-play game
The notion of 'triple-play' services – bundles of voice, TV/video and broadband delivered from a single supplier – has been around for a few years now...
Continued growth brings new office in Germany
An interview with Frank van Gumpel, Vice President, European Sales, Cerillion Technologies.
Manx Telecom Secures BABT Approval Using Cerillion Billing Solution
Cerillion Technologies today announced that Manx Telecom, a wholly owned subsidiary of O2 and part of the Telefonica group, had become the first combined fixed and mobile telecommunications company in the world to gain BABT approval for its billing.
Cerillion Solution Focus: Managed Service Billing
Is your current billing system unable to support new services without continuous modification? Or is your cost of operation spiralling out of control?
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VOLUME
3, ISSUE 3 - MARCH 2006
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Welcome to the new style, new format Evolve.
As you can see we have
introduced some dramatic design changes that make the publication
simpler to use and easier to get around whilst also ensuring that
Evolve’s content is as relevant and up-to-the-minute as ever.
VOLUME
3, ISSUE 2 - NOVEMBER 2005
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The rise of "free" telephony
Will VoIP destroy the fixed line voice market? Dominic Smith explores how the incumbents are being threatened by Skype and co.
TV on the go
Mobile operators hope that mobile TV will push up ARPU. Dominic Smith looks at the growing hype surrounding "tiny screen" video.
Are you Fast+Simple enough for customers?
Broadband complexity causes Telcos trouble in providing services and meeting budget. Guest writer, Peter Massey, investigates how to improve the end-customer experience.
Video Features:
VoIP goes mass market
With its simplicity of use, VoIP is becoming a mass market product, and as a result is now a challenge to incumbents, driving them to change. Interview with Kerry Ritz, President, Vonage UK.
First and fastest
ITN has been producing content for TV for 50 years. Now, mobile technologies are extending the brand's reach into completely new areas such as mobile news bulletins, text services and MMS and SMS alerts. Interview with Nicholas Wheeler, Managing Director, ITN Multimedia.
The VoIP Effect
Disruptive technologies such as voice over IP from the likes of Skype and Vonage will have a significant impact on the business strategies of both incumbent telcos and alternative carriers. Interview with James Enck, Analyst, Daiwa Institute of Research.
VOLUME
3, ISSUE 1 - MARCH 2005
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We all need an MMS Resurrection
Over-hyped, over-priced but not necessarily "over there". Dominic Smith explores why MMS is not living up to its potential, yet.
The Convergence Battleground
Convergence (noun) - the occurrence of two or more things coming together; Battleground (noun) - An area where battle is fought. Dominic Smith looks at the challenge of Prepaid - Postpaid Convergence.
Through the Glass Ceiling
The challenge of growing ARPU for mobile operators. Martyn Warwick investigates the strategies available to break through the "glass ceiling".
Video Features:
Managing Innovation
Interview with Adrian Scase, CTO, ETSI, discussing new innovation in the market and the convergence of fixed and mobile.
German Growth
After a difficult start, O2 is now the third largest mobile operator in Germany, with higher ARPU than any of its rivals. Interview with Rudi Groeger, CEO, O2 Germany.
VOLUME
2, ISSUE 5 - DECEMBER 2004
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More Than Just PR
Good marketing is more than just good PR. Martyn Warwick believes that there needs to be substance behind the promise…
Counting The Cost Of Billing
Just how much does getting your bills out actually cost? Oliver Gilchrist offers a Finance Directors guide to all you wanted to know about billing…
Cry Ho! For The Open Road
Congestion, fuel costs and environmental issues all mean one thing. Soon we will be billed for road use based on mileage driven. Robin Burton looks at the emergence of a new billing market.
Less Is More
More features do not necessarily make for a better product. Robin Burton argues the case for more precise customer targeting with specific features and pricing.
Video features:
Can’t Get No Satisfaction?
Why is it that recent customer satisfaction surveys rate cellular operators as only just better than used car salesmen? Robin Burton discusses the results with Martyn Warwick.
The Lean Operator
How do you keep prices and profits up in a saturating mobile market? Martin Keogh, VP Global Product Marketing at Orange, gives his view.
VOLUME
2, ISSUE 4 - APRIL 2004
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Who Owns the Customer?
Customers are independent and companies ignoring that fact do so at their peril.
The 3G Billing Experience
Before trying new services, customers must understand the billing mechanisms behind them.
Two Track Billing Strategies
Billing, often the Cinderella of the operator's organisation, usually gets the worst of both worlds. It is ignored until something goes wrong and then it is blamed for everything.
Dare To Think Differently
End-users have almost no interest in technology - it usually scares them. But they are very interested indeed in the services the technology can support and how much they cost.
Where the Rubber Meets the Road
In a service industry, any investment that does not enhance customers experience and thus improve market performance is a complete waste of time and money
Video features:
So, Just Who Does Own The Customer?
Martyn Warwick questions Orange Brand and Marketing Executive VP Richard Brennan on one of the key issues facing the industry.
Will Operators Ever See a Return on 3G Investment?
Vendors are optimistic, analysts less so on this key issue affecting the business plans of companies across the mobile industry.
Getting On Track With The Customer
Why network operators should move away from emphasising the technology to focus on ensuring that individual customers get individual attention.
VOLUME 2, ISSUE
3 - NOVEMBER 2003
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Articles:
Dazzled by Technology: By Guy Daniels, Decisive Media
Every industry was once a growth industry. In telecoms we have experienced strong growth for such a long time that we came to see growth as the natural state of play. That has changed. The changes that have resulted demand new strategies…
Dividing To Conquer: By Martyn Warwick, Telecom TV
Everyone accepts that to achieve maximum profitability from the user base, operators need to effectively segment and target specific groups. But how, exactly, should you divide up those individuals that make up your customer base?
Wireless Lan, What’s it all about? : By Robin Burton, Cerillion Technologies Ltd
Wireless LAN is widely being touted as a panacea that will revive growth and boost revenues. How are the business and the billing models likely to develop as this technology gets into its stride?
Trust Me – I’m A Billing Salesman : By Robin Burton, Cerillion Technologies Ltd
What, exactly, makes for a good choice of billing vendor?
The Top Ten Elephant Traps: By Robin Burton, Cerillion Technologies Ltd
Only about one in ten telecom services can be said to be a true success. The rest gobble up resources without ever really producing substantial profits. We look at some of the most common reasons for failure.
Video features:
Billing Inc: Suvash Biswas, CTO, Cerillion Technologies Ltd
Corporate customers have long proven themselves to be amongst the most profitable. However their billing needs can be very different from those of consumers.
State of Play: Martyn Warwick, Editorial Director, Telecom TV
We ask Martyn Warwick, following his own interviews with many heads of the telecom industry, how he sees the market developing.
VOLUME
2, ISSUE 2 - JULY 2003
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Articles:
The Message, Not The Medium
The debate rages on. 3G or not 3G? That is the question. At least it is amongst operators. But for the majority of consumers the more pertinent question is "Why should I care?"
Boosting Revenue From The Pre Pay Subscriber
In recent years, pre-paid services have been one of the big success stories in mobile telephony. Pre-pay has been responsible for mobile telephony's evolution from being a tool for business into an essential part for everyday life. In fact, most operators today have a user base that is at least 50% pre-paid.
Motivating The Individual – Do You Really, Really Want Me?
Once I went out to buy a mobile phone service. I really needed one as I had just changed to a new job and no longer had a company phone. The shop had a pulsating wall full of handsets together with the listing of various rate plans. There was a lot of detailed information available. In fact there was far too much. I got confused and left without buying.
Video features:
Evolve Strategy Special
Cerillion have just signed a contract with WSI to penetrate the US market, Evolve interviews Tor Swennumson of WSI and Robin Burton of Cerillion to find out more.
3G By Stealth
TelecomTV's Robert Coren finds that following years of hype, the arrival of 3G may be less a revolution than first thought.
It's The Applications, Stupid!
TelecomTV's Robert Coren investigates how new mobile applications will shape the way operators and consumers make the most of 3G networks.
VOLUME
2, ISSUE 1 - JANUARY 2003
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Articles:
A New Priority
As that famous Dickens character, Wilkins Micawber, so succinctly put it to David Copperfield, "Annual income 20 shillings; annual expenditure 20 shillings and sixpence: Result; misery"
Interconnect Billing & Revenue Assurance:
The Strategic Importance Of Proactive Interconnect Management
" O Great Sage", said the MBA student, "What is the secret of business success?"
Video features:
Guy O'Connor: Business Development Director, Cerillion Technologies
Interconnect management is no longer just a simple matter of reconciling bills. It is now a central activity for strategic management.
Matthias Kurth: President, RegTP
" We have nearly 70% market penetration. Every school kid could get a mobile phone. That's nearly universal service in mobile phones."
Lucy Woods: Senior Vice President EMEA, WorldCom
" For many years we were valued on revenue growth... now we are all required to make money"
Michael Mahoney, President & CEO, Viatel
" Those providers focussing on the services that can be delivered on top of the network, as opposed to the technology itself, are poised to do very well."
John Harley, Partner, Ernst & Young
" They (operators) are looking at who their customers are, to make sure that they generate cash and are of good standing."
VOLUME
1, ISSUE 5 - July 2002 (PDF Format: 421KB)
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Interconnect Under The Spotlight
The recent stories about creative accounting are sure to mean one thing. Interconnect accounts will be under the audit spotlight like never before. Martyn Warwick, Editorial Director of Telecom TV, argues the case for Interconnect Billing & Management Systems in the new environment.
Running A Tight Ship
OK, so you have cut your selling, general and administrative costs way beyond the point of pain. What else can you do to weather the market storm? Robin Burton looks at effective strategies to improve financial performance.
Bill Shock & The Paradigm Shift
Market saturation in the voice communication market is limiting the opportunities for further growth. The good news is that there are a raft of new services coming which seem set to re-ignite the growth engine. However, Robin Burton explains that they will mean a complete new set of models for doing business and new challenges for OSS systems.
Perfection & Pipe Dreams
It’s got to be perfect! Has it? Bruce Gibson argues that operators should work with system vendors in order to achieve the ideal balance between the best possible solution and what can be practically and cost effectively implemented.
VOLUME
1, ISSUE 4 - April 2002 (PDF Format: 475KB)
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Dragonslayer!
There are almost as many myths about next generation services as there are about the Loch Ness Monster – even though 3G has been around for a much shorter time.
We explode some of the more outrageous fairy stories.
What Has Interconnect Billing Ever Done For The Finance Director?
You mean apart from improving cash flow, achieving better deals, minimising exposure, improving investment decision making on the network and helping to improve return on investment…?
Pick Me, Pick Me, No!, Pick Me!!
How on earth will the consumer decide which service provider to use? In a world of clamour, what makes the difference? Evolve makes a few suggestions...
VOLUME
1, ISSUE 3 - February 2002 (PDF Format: 632KB)
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Can Next Generation Mobile Services Make Money?
Mobile data services will be crucial for future growth in the mobile communications market. But can they be made to be profitable?
Friendly Persuasion: Moving On From Pre-Pay
Pre-pay has been very successful and has brought mobile communications to completely new sectors of society. However post pay customers tend to use more services and to be several times more valuable to an operator. Evolve looks at the move to migrate subscribers away from pre-pay.
Ultimate CRM
With next generation mobile services we really will be able to reach the individual, and his wallet, anywhere, anytime...
VOLUME
1, ISSUE 2- November 2001 (PDF Format: 536KB)
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The Loyalty Habit
Do your customers keep coming back to you because they are loyal? Or are they perhaps just coming back out of habit? The answer to this question can fundamentally affect the strategies you adopt to retain them and to persuade them to spend as much as possible with you.
Is Best Of Breed The Best Option?
It is one of the most hotly debated issues of system architecture around. Is a best of breed or an end-to-end approach the best answer? This article looks at the pro’s and con’s of each approach and asks if there is perhaps also another way.
Which Way?
So you are about to launch a new broadband service, perhaps 3G mobile or GPRS, that will include a wide range of value added services. What is the best way to develop your customer care and billing system to meet the new needs? This article looks at the different strategic routes that can be followed and looks at the advantages of each.
VOLUME
1, ISSUE 1 - September 2001 (PDF Format: 606KB)
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Billing & The Art Of Motorcycle Maintenance
Asks communication service providers the deceptively simple question “What business are you really in?” and examines the implications of the answers.
Putting On The Screws
As the market gets tougher, how can operators improve their margins? This article looks at where extra profits and cash flow might be found.
All Change For Service Provisioning
With business changing so fast, how do you ensure rapid and efficient provisioning for your customers? This article suggests an architectural approach.
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