VOLUME 5, ISSUE 2 - APRIL 2008

 


Ensuring Customers will Benefit from Functional Separation
It seems that functional separation has become flavour of the month as Telecoms regulators the world over are considering the benefits of splitting national operators into retail and wholesale operations. This type of business separation has already affected incumbent telcos in a range of countries from New Zealand to the Faeroe Islands and moves are currently on the table to break up the Italian, Swedish and Irish national operators.

Cerillion Event Report: Telecoms CRM and Billing Forum 2008, Prague, 7-9th April
Cerillion was the Silver Sponsor of the recent Telecoms CRM and Billing Forum 2008, run by Marcus Evans, which took place from 7th to 9th April at the Intercontinental Hotel in Prague, capital of the Czech Republic. The event brought together delegates from as far afield as Kenya, Central Asia and the Middle East, as well as a whole smattering of more local countries, with the goal of addressing the key question: How billing systems and CRM activities must be strategically integrated in order to effectively support next generation products and services.

Major Milestone Achieved with 10th Contract for Cerillion 3
Convergent billing specialist, Cerillion Technologies, today announced the 10th implementation of Cerillion 3, its flagship convergent CRM and Billing solution. The latest contract, an upgrade to version 3 by existing customer CamGSM in Cambodia, makes Cerillion 3 the most widely deployed Cerillion version ever.

 
VOLUME 5, ISSUE 1 - FEBRUARY 2008

 


Visit Cerillion at the Mobile World Congress 2008
Cerillion will once again be taking part at the Mobile World Congress (the event formerly known as 3GSM) in Barcelona, 11th – 14th February. Visit us in Hall 2, Stand 2D65 to find out how our unique bundled component product suite can help your business to flourish. The Cerillion team will be present throughout the week, including CEO Louis Hall, providing an ideal opportunity for meetings and product demonstrations.

Outsourced Billing – A Key Tool to Enhance Operator Agility
Being able to respond quickly and positively to market pressures is critical in today’s competitive telecoms environment. Yet it remains an elusive goal for many telcos, who find themselves increasingly burdened by the weight and complexity of their service infrastructures and unable to differentiate their product offerings.

Reader poll
In the December issue, we asked you “By which method do you receive your telecoms bill?”

 
VOLUME 4, ISSUE 5 - DECEMBER 2007

 


Rising to the Challenge of Interconnect Billing
In its simplest terms, interconnection between telecoms operators enables voice, video or data traffic to pass across two or more telecoms networks. This is of course a critical technical requirement, enabling a consumer of voice, data or video services on one network to link up with a user on another network.

Cerillion Leads Prepaid-Postpaid Convergence Workshop in Latin America
Cerillion recently took part in the Billing, OSS & BSS Latin America event in Rio de Janeiro. Organised by IBC Brasil, and co-located with a Revenue Assurance & Fraud Management conference, the event is a focal point for the billing industry bringing together more than 150 delegates from across the Latin America region.

Reader poll
In the last issue of Evolve we asked you "When was the last time you had reason to contact your telecom provider about an inaccurate or unclear bill?"

 
VOLUME 4, ISSUE 4 - SEPTEMBER 2007

 


Revenue Assurance – The Integration Challenge
Over the last three or four years, Revenue Assurance has become one of the most fashionable topics in the telecoms industry. It has attracted a whole new wave of companies offering revenue assurance products, solutions and services, and with it the eco-system of conferences and general industry hype that you might expect.

MATTEL chooses Cerillion for Billing and Interconnect Solutions in Mauritania
London, 18 July 2007 – Convergent billing specialist, Cerillion Technologies, today announced the completed implementation of its CRM and Billing solution for MATTEL, a GSM network operator in Mauritania, West Africa. Based on the CRM Plus, Revenue Manager, Mediator, Output Streamer and Information Manager products in the Cerillion suite, the new system provides a complete end-to-end solution for MATTEL’s business support systems needs.

Spanish Website and new RSS Feeds
The Cerillion website has recently gone through some enhancements making it more accessible to a global audience and now easier than ever to stay up to date on the latest developments at Cerillion.

 
VOLUME 4, ISSUE 3 - JUNE 2007

 


The Future’s Bright, The Future’s Green?
Across every industry sector, companies are coming under increasing pressure to adopt environmentally friendly strategies. In line with the current emphasis on conserving resources, reducing wastage and cutting carbon emissions, telecommunications is at the forefront of this revolution in green thinking.

Conserving Resources with Electronic Billing
Telecoms operators have already made a start in the direction of greater environmental responsibility, with several key initiatives already well advanced. One of the most significant of these is the work they are doing to promote electronic billing. Historically, this was sold to customers as a potential cost saving. Hard-copy itemised bills typically entail significant print costs. Electronic billing, in contrast, is comparatively cost-effective.

Pre-integration and the Managed Service Model
Operators can make a more direct contribution towards protecting the environment through the type of systems model they choose to implement. Opting for a pre-integrated set of systems when updating IT systems or IT systems architectures, is a good first step.

A Green Future Ahead
If they have not already deployed them, most of today's telecoms operators are at least considering implementing electronic billing and online self-service capabilities for their customers. Perhaps they also need to look at how they provide those services to their customers and then they really should also consider the benefits of both the pre-integrated solution and the managed service approach.

 
VOLUME 4, ISSUE 2 - APRIL 2007

 


Keeping things simple for the customer
The joy of events like the 3GSM World Congress is that every new piece of whizzy technology is on display, with vendors touting their latest offerings as being the killer application the telecoms world has been waiting for. Of course many of these services are what are sometimes referred to as leading edge – which fundamentally means new technology which has not yet been market tested.

Dominic Smith talks to Brett St Clair, Cerillion's new Business Development Manager based in Johannesburg, about plans for growth in Africa
"My experience in Africa over the last couple of years has really highlighted the opportunity that remains for pre-integrated billing solutions and I have a firm belief that Cerillion is well placed to address these needs."

Cerillion Event Report: IIR Interconnect Billing Conference, Prague 19-22 March
Following the highly successful Interconnect Billing workshop at Caricam Mobile 2006, Cerillion recently took part in IIR’s “Optimising Interconnect Billing and Accounting Strategies” conference in Prague. With operator delegates from across the EMEA region, the conference addressed the key challenges of minimising interconnect costs and securing interconnect revenues now and in the future.

engin selects Cerillion to facilitate new growth in Australia
London, UK, 8 February 2007 – Convergent billing and CRM specialist, Cerillion Technologies, today announced that engin, Australia’s leading broadband phone company, has selected Cerillion to provide a new CRM, billing and mediation solution for its rapidly expanding operations.


 
VOLUME 4, ISSUE 1 - JANUARY 2007

 


It’s The Quality of Mulitplay Services That Counts, Not The Quantity
As a triple-play subscriber for the past 4 years, courtesy of my Cable provider, it’s hard to get excited by all the industry hype surrounding bundles of TV, Broadband and Voice.

An interview with Melvin Hodgson, CALA Business Development Manager, Cerillion Technologies
Cerillion have achieved a significant market share in other parts of the world and as a native of the CALA region, I see a great synergy and significant opportunity to expand our footprint in these markets.

Cerillion Event Report: Interconnect Billing Workshop at Caricam Mobile 2006
At the recent Caricam Mobile 2006 in Puerto Rico , Cerillion and Lucent joined forces to deliver a comprehensive interconnect billing workshop in partnership with CANTO—The Caribbean Association of National Telecom Operators.

Cerillion Technologies Breaks into List of Britain’s Fastest-Growing Unquoted Technology Companies
London, 27 September, 2006 – Convergent billing specialist, Cerillion Technologies, has been named one of Britain’s fastest-growing private technology companies in this year’s Sunday Times Microsoft Tech Track 100:- a league table, ranking companies by sales growth over the period 2003-2005.


 
VOLUME 3, ISSUE 5 - SEPTEMBER 2006

 


Excuse me, but do you do IMS Billing?
Each and every week another batch of conference brochures plops fatly onto my desk, all of them pushing the latest and greatest trends in the telecoms industry and enticing me to participate in yet another “only event of its kind”.

Cerillion Solution Focus: Broadband and Multi-Play
Are your business support systems unable to support the complexities of broadband and multi-play services? Do your Customer Service Representatives (CSRs) have to switch between several different applications during each customer session, wasting valuable time and introducing revenue assurance headaches?

Cerillion Implements Broadband Billing Solution for Bulldog Communications
Convergent Billing specialist, Cerillion Technologies, has announced the successful implementation of the Cerillion CRM and Billing solution for Bulldog Communications Ltd, a subsidiary of Cable and Wireless in the UK.

Reltelwireless Choose Cerillion For New Mediation Solution
Cerillion Technologies today announced a new contract with Reliance Telecommunications (Reltelwireless) to implement a complete mediation solution for their CDMA network in Nigeria.


 
VOLUME 3, ISSUE 4 - JUNE 2006

 


Playing the multi-play game
The notion of 'triple-play' services – bundles of voice, TV/video and broadband delivered from a single supplier – has been around for a few years now...

Continued growth brings new office in Germany
An interview with Frank van Gumpel, Vice President, European Sales, Cerillion Technologies.

Manx Telecom Secures BABT Approval Using Cerillion Billing Solution
Cerillion Technologies today announced that Manx Telecom, a wholly owned subsidiary of O2 and part of the Telefonica group, had become the first combined fixed and mobile telecommunications company in the world to gain BABT approval for its billing.

Cerillion Solution Focus: Managed Service Billing
Is your current billing system unable to support new services without continuous modification? Or is your cost of operation spiralling out of control?


 
VOLUME 3, ISSUE 3 - MARCH 2006

 

Welcome to the new style, new format Evolve.
As you can see we have introduced some dramatic design changes that make the publication simpler to use and easier to get around whilst also ensuring that Evolve’s content is as relevant and up-to-the-minute as ever.


VOLUME 3, ISSUE 2 - NOVEMBER 2005

 

The rise of "free" telephony
Will VoIP destroy the fixed line voice market? Dominic Smith explores how the incumbents are being threatened by Skype and co.

TV on the go
Mobile operators hope that mobile TV will push up ARPU. Dominic Smith looks at the growing hype surrounding "tiny screen" video.

Are you Fast+Simple enough for customers?
Broadband complexity causes Telcos trouble in providing services and meeting budget. Guest writer, Peter Massey, investigates how to improve the end-customer experience.

Video Features:

VoIP goes mass market
With its simplicity of use, VoIP is becoming a mass market product, and as a result is now a challenge to incumbents, driving them to change. Interview with Kerry Ritz, President, Vonage UK.

First and fastest
ITN has been producing content for TV for 50 years. Now, mobile technologies are extending the brand's reach into completely new areas such as mobile news bulletins, text services and MMS and SMS alerts. Interview with Nicholas Wheeler, Managing Director, ITN Multimedia.

The VoIP Effect
Disruptive technologies such as voice over IP from the likes of Skype and Vonage will have a significant impact on the business strategies of both incumbent telcos and alternative carriers. Interview with James Enck, Analyst, Daiwa Institute of Research.


VOLUME 3, ISSUE 1 - MARCH 2005

 

We all need an MMS Resurrection

Over-hyped, over-priced but not necessarily "over there". Dominic Smith explores why MMS is not living up to its potential, yet.

The Convergence Battleground
Convergence (noun) - the occurrence of two or more things coming together; Battleground (noun) - An area where battle is fought. Dominic Smith looks at the challenge of Prepaid - Postpaid Convergence.

Through the Glass Ceiling
The challenge of growing ARPU for mobile operators. Martyn Warwick investigates the strategies available to break through the "glass ceiling".

Video Features:

Managing Innovation
Interview with Adrian Scase, CTO, ETSI, discussing new innovation in the market and the convergence of fixed and mobile.

German Growth
After a difficult start, O2 is now the third largest mobile operator in Germany, with higher ARPU than any of its rivals. Interview with Rudi Groeger, CEO, O2 Germany.


VOLUME 2, ISSUE 5 - DECEMBER 2004

 

More Than Just PR

Good marketing is more than just good PR. Martyn Warwick believes that there needs to be substance behind the promise…

Counting The Cost Of Billing

Just how much does getting your bills out actually cost? Oliver Gilchrist offers a Finance Directors guide to all you wanted to know about billing…

Cry Ho! For The Open Road

Congestion, fuel costs and environmental issues all mean one thing. Soon we will be billed for road use based on mileage driven. Robin Burton looks at the emergence of a new billing market.

Less Is More
More features do not necessarily make for a better product. Robin Burton argues the case for more precise customer targeting with specific features and pricing.

Video features:

Can’t Get No Satisfaction?
Why is it that recent customer satisfaction surveys rate cellular operators as only just better than used car salesmen? Robin Burton discusses the results with Martyn Warwick.

The Lean Operator
How do you keep prices and profits up in a saturating mobile market? Martin Keogh, VP Global Product Marketing at Orange, gives his view.


VOLUME 2, ISSUE 4 - APRIL 2004


Who Owns the Customer?
Customers are independent and companies ignoring that fact do so at their peril.

The 3G Billing Experience
Before trying new services, customers must understand the billing mechanisms behind them.

Two Track Billing Strategies
Billing, often the Cinderella of the operator's organisation, usually gets the worst of both worlds. It is ignored until something goes wrong and then it is blamed for everything.

Dare To Think Differently
End-users have almost no interest in technology - it usually scares them. But they are very interested indeed in the services the technology can support and how much they cost.

Where the Rubber Meets the Road
In a service industry, any investment that does not enhance customers experience and thus improve market performance is a complete waste of time and money

Video features:

So, Just Who Does Own The Customer?
Martyn Warwick questions Orange Brand and Marketing Executive VP Richard Brennan on one of the key issues facing the industry.

Will Operators Ever See a Return on 3G Investment?
Vendors are optimistic, analysts less so on this key issue affecting the business plans of companies across the mobile industry.

Getting On Track With The Customer
Why network operators should move away from emphasising the technology to focus on ensuring that individual customers get individual attention.


VOLUME 2, ISSUE 3 - NOVEMBER 2003


Articles:

Dazzled by Technology: By Guy Daniels, Decisive Media
Every industry was once a growth industry. In telecoms we have experienced strong growth for such a long time that we came to see growth as the natural state of play. That has changed. The changes that have resulted demand new strategies…

Dividing To Conquer: By Martyn Warwick, Telecom TV
Everyone accepts that to achieve maximum profitability from the user base, operators need to effectively segment and target specific groups. But how, exactly, should you divide up those individuals that make up your customer base?

Wireless Lan, What’s it all about? : By Robin Burton, Cerillion Technologies Ltd
Wireless LAN is widely being touted as a panacea that will revive growth and boost revenues. How are the business and the billing models likely to develop as this technology gets into its stride?

Trust Me – I’m A Billing Salesman : By Robin Burton, Cerillion Technologies Ltd
What, exactly, makes for a good choice of billing vendor?

The Top Ten Elephant Traps: By Robin Burton, Cerillion Technologies Ltd
Only about one in ten telecom services can be said to be a true success. The rest gobble up resources without ever really producing substantial profits. We look at some of the most common reasons for failure.

Video features:

Billing Inc: Suvash Biswas, CTO, Cerillion Technologies Ltd
Corporate customers have long proven themselves to be amongst the most profitable. However their billing needs can be very different from those of consumers.

State of Play: Martyn Warwick, Editorial Director, Telecom TV
We ask Martyn Warwick, following his own interviews with many heads of the telecom industry, how he sees the market developing.


VOLUME 2, ISSUE 2 - JULY 2003


Articles:

The Message, Not The Medium
The debate rages on. 3G or not 3G? That is the question. At least it is amongst operators. But for the majority of consumers the more pertinent question is "Why should I care?"

Boosting Revenue From The Pre Pay Subscriber
In recent years, pre-paid services have been one of the big success stories in mobile telephony. Pre-pay has been responsible for mobile telephony's evolution from being a tool for business into an essential part for everyday life. In fact, most operators today have a user base that is at least 50% pre-paid.

Motivating The Individual – Do You Really, Really Want Me?
Once I went out to buy a mobile phone service. I really needed one as I had just changed to a new job and no longer had a company phone. The shop had a pulsating wall full of handsets together with the listing of various rate plans. There was a lot of detailed information available. In fact there was far too much. I got confused and left without buying.

Video features:

Evolve Strategy Special
Cerillion have just signed a contract with WSI to penetrate the US market, Evolve interviews Tor Swennumson of WSI and Robin Burton of Cerillion to find out more.

3G By Stealth
TelecomTV's Robert Coren finds that following years of hype, the arrival of 3G may be less a revolution than first thought.

It's The Applications, Stupid!
TelecomTV's Robert Coren investigates how new mobile applications will shape the way operators and consumers make the most of 3G networks.


VOLUME 2, ISSUE 1 - JANUARY 2003



Articles:

A New Priority
As that famous Dickens character, Wilkins Micawber, so succinctly put it to David Copperfield, "Annual income 20 shillings; annual expenditure 20 shillings and sixpence: Result; misery"

Interconnect Billing & Revenue Assurance:
The Strategic Importance Of Proactive Interconnect Management
" O Great Sage", said the MBA student, "What is the secret of business success?"

Video features:

Guy O'Connor: Business Development Director, Cerillion Technologies
Interconnect management is no longer just a simple matter of reconciling bills. It is now a central activity for strategic management.

Matthias Kurth: President, RegTP
" We have nearly 70% market penetration. Every school kid could get a mobile phone. That's nearly universal service in mobile phones."

Lucy Woods: Senior Vice President EMEA, WorldCom
" For many years we were valued on revenue growth... now we are all required to make money"

Michael Mahoney, President & CEO, Viatel
" Those providers focussing on the services that can be delivered on top of the network, as opposed to the technology itself, are poised to do very well."

John Harley, Partner, Ernst & Young
" They (operators) are looking at who their customers are, to make sure that they generate cash and are of good standing."


VOLUME 1, ISSUE 5 - July 2002 (PDF Format: 421KB)


Interconnect Under The Spotlight
The recent stories about creative accounting are sure to mean one thing. Interconnect accounts will be under the audit spotlight like never before. Martyn Warwick, Editorial Director of Telecom TV, argues the case for Interconnect Billing & Management Systems in the new environment.

Running A Tight Ship
OK, so you have cut your selling, general and administrative costs way beyond the point of pain. What else can you do to weather the market storm? Robin Burton looks at effective strategies to improve financial performance.

Bill Shock & The Paradigm Shift
Market saturation in the voice communication market is limiting the opportunities for further growth. The good news is that there are a raft of new services coming which seem set to re-ignite the growth engine. However, Robin Burton explains that they will mean a complete new set of models for doing business and new challenges for OSS systems.

Perfection & Pipe Dreams
It’s got to be perfect! Has it? Bruce Gibson argues that operators should work with system vendors in order to achieve the ideal balance between the best possible solution and what can be practically and cost effectively implemented.


VOLUME 1, ISSUE 4 - April 2002 (PDF Format: 475KB)



Dragonslayer!
There are almost as many myths about next generation services as there are about the Loch Ness Monster – even though 3G has been around for a much shorter time.

We explode some of the more outrageous fairy stories.
What Has Interconnect Billing Ever Done For The Finance Director?
You mean apart from improving cash flow, achieving better deals, minimising exposure, improving investment decision making on the network and helping to improve return on investment…?

Pick Me, Pick Me, No!, Pick Me!!
How on earth will the consumer decide which service provider to use? In a world of clamour, what makes the difference? Evolve makes a few suggestions...


VOLUME 1, ISSUE 3 - February 2002 (PDF Format: 632KB)



Can Next Generation Mobile Services Make Money?
Mobile data services will be crucial for future growth in the mobile communications market. But can they be made to be profitable?

Friendly Persuasion: Moving On From Pre-Pay
Pre-pay has been very successful and has brought mobile communications to completely new sectors of society. However post pay customers tend to use more services and to be several times more valuable to an operator. Evolve looks at the move to migrate subscribers away from pre-pay.

Ultimate CRM
With next generation mobile services we really will be able to reach the individual, and his wallet, anywhere, anytime...


VOLUME 1, ISSUE 2- November 2001 (PDF Format: 536KB)



The Loyalty Habit
Do your customers keep coming back to you because they are loyal? Or are they perhaps just coming back out of habit? The answer to this question can fundamentally affect the strategies you adopt to retain them and to persuade them to spend as much as possible with you.

Is Best Of Breed The Best Option?
It is one of the most hotly debated issues of system architecture around. Is a best of breed or an end-to-end approach the best answer? This article looks at the pro’s and con’s of each approach and asks if there is perhaps also another way.

Which Way?
So you are about to launch a new broadband service, perhaps 3G mobile or GPRS, that will include a wide range of value added services. What is the best way to develop your customer care and billing system to meet the new needs? This article looks at the different strategic routes that can be followed and looks at the advantages of each.


VOLUME 1, ISSUE 1 - September 2001 (PDF Format: 606KB)



Billing & The Art Of Motorcycle Maintenance
Asks communication service providers the deceptively simple question “What business are you really in?” and examines the implications of the answers.

Putting On The Screws
As the market gets tougher, how can operators improve their margins? This article looks at where extra profits and cash flow might be found.

All Change For Service Provisioning
With business changing so fast, how do you ensure rapid and efficient provisioning for your customers? This article suggests an architectural approach.