Following on from the very successful tweetchat
in March, we continue the Customer Experience theme with a webinar run in collaboration with the TM Forum:
Going social and other new strategies for optimizing customer experience
Watch the webinar replay now
As the communications industry matures, the market has changed from one driven purely by new subscriber acquisition to one of customer retention and the need to grow average revenue per user (ARPU). One of the major challenges many CSPs acknowledge is an inconsistent and at times unmanaged customer experience with a lack of integration between customer service channels and BSS/OSS platforms. And while CSPs grapple with their inefficiencies and back office system complexities, many customers are turning to social media to vent their frustrations.
Join Cerillion’s Marketing Director, Dominic Smith
, and Teresa Cottam
, Director of Research and Publications at Telesperience, to learn the results of recent research investigating how CSPs feel about the customer experience they provide as well as their goals and expectations along with strategies to:
- - Improve customer experience
- - Optimize social media as a customer service channel
- - Use customer experience as a differentiator against rivals including the new generation of ‘- Over-The-Top’ service providers
This is your chance to find out how to beat the increasing competition and create value in your customer relationships.