A new survey by Cerillion Technologies, polling the views of more than 200 senior IT professionals across a broad range of industry verticals, has revealed that more than half of all businesses today (53%) are still using either an in-house-developed system or manual processes to bill their customers.
At the same time, the results highlight a clear shift in the way products and services are sold: away from traditional one-off product sales towards a more flexible pricing model based on subscriptions and usage. One-off pricing models are currently used by 84% of organisations but the research shows that this proportion is set to fall to 51% in the future. In contrast, new pricing initiatives built around an on-going service relationship are growing steadily, including subscriptions, pay-per-use and freemium pricing models.
To find out more, view our Infographic below and request your copy of our White Paper now:
The Rise of Cloud Billing: Driver of Business Agility in the New Service-based Economy