As a first time visitor to the Mobile World Congress, guest blogger, Alistair Carwardine from M2 Group in Australia, shares his experiences of the world’s biggest mobile technology event and talks about the trends and challenges in the Australian communications market.
It’s impossible to adequately describe the chaos of Mobile World Congress. A cacophony of sound, light and people greets you as you enter. Located in Barcelona, Spain, the Congress consists of a massive complex of eight halls, chock full of telecommunications vendors from all continents selling, demonstrating, and plying their wares. Booth after booth, and stand after stand fill each hall, each one grander than the next.
The Congress is quite remarkable in that all manner of technologies associated with telecommunications are on hand, albeit with a mobile focus. To make sense of the few short days I had available, I settled on several themes to guide my visit. First up were several updates from Cerillion, including touching base with other customers and prospects for a refreshed view on the product set and how to work with the application portfolio and the team. Much of this took place over tapas at a local bar.
It was impossible to avoid IoT, or the Internet of Things. Increasingly valid use cases were presented, blending location, device, traffic, wearables, telemetry data and so forth. A particularly clever case involved using road geo-data, weather observations and telemetry from cars (e.g. fog lights on, wipers operating) to advise accurate real-time road conditions automatically.
Consumer gadgets also made the cut, with all manner of advances in smartphones and other features such as dual-lens cameras which allow focus and focal point adjustment post image capture. Virtual reality featured prominently, as did augmented reality, which was cleverly shown off by Qualcomm at their ‘Invisible Museum’. The museum consisted of five obelisks with seemingly random patterns printed on them. By pointing a tablet at each obelisk, animations would launch.
I also picked up more technical BSS threads covering cloud and BSS integration, assurance and contact centre.
A very solid few days, mixing access to new technologies with clever ideas on using the applications we currently deploy.
Alistair Carwardine is IT Director at M2 Group, an Australian telco operating in both consumer and SMB market segments. M2 has been a Cerillion customer since 2010 – find out more in our case study.