The GoT Effect: Foxtel grows subscriber base by 40 percent in Australia

The GoT Effect: Foxtel grows subscriber base by 40 percent in Australia Game of Thrones season 7 is out, and it has taken the world by storm. This week we feature the sweet and sour impact of this superhit show on the subscription numbers of Foxtel’s streaming service. In addition, the subscription space is seeing some interesting strategic moves as Sodexo has purchased an additional stake in Benefit Seven, a Romanian sports and wellness subscriptions provider. Lastly, we feature Netflix which has continued its impressive showing in the second quarter.

Foxtel’s Sweet and Sour Tryst with Game of Thrones

The launch of the new season of Game of Thrones has broken all pay-TV ratings records down under and has resulted in a 40 percent rise in subscriptions for Foxtel’s streaming service, Foxtel Now. The subscription service was launched recently with a recurring billing fee of AUD 15 per month for itssubscribers. Unfortunately, the euphoria was short-lived as heavy usage crashed the system, infuriating many subscribers. Foxtel has since apologised to customers who were affected by this technical glitch. However, the same outages were experienced by HBO in the US and its Latin American and Indian affiliates.

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Sodexo buys 40 percent stake in corporate wellness subscriptions provider

Sodexo, one of the world’s biggest players in the food vouchers space, has bought an additional 40 percent stake in Romanian sports and wellness subscriptions service provider, Benefit Seven. This move will make Sodexo the majority shareholder of Benefit Seven, having already purchased a 20 percent stake in February last year. Benefit Seven provides sports and wellness subscriptions under the 7card brand.

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Netflix’s overseas subscribers overtake US subscribers for the first time

Netflix wants to become the default entertainment platform of the world and its cruising there faster than we can imagine. In its latest second quarter results, the subscription streaming giant revealed that it has added 5.2 million subscribers in this period. More importantly, Netflix’s foreign subscribers have overtaken their US counterparts. This result seems to justify the company’s global rollout last year. However, to continue at this impressive speed of growth, the company will have to overcome some significant regulatory, content and user experience challenges.

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Also, read about music streaming subscription service Spotify’s new deal with Sony Music Entertainment.