Volvo offers cars on subscription

Volvo offers cars on subscription

​It seems you can subscribe to almost anything these days! In this week’s subscription roundup, we bring you an interesting development from the automobile sector. Swedish multinational Volvo has launched a new compact sports utility (SUV) vehicle along with a new subscription service. Our second story features video-sharing platform YouTube that has also jumped into subscriptions with a brand new service. In addition, we feature streaming device manufacturer Roku’s efforts to take on Apple, Amazon and Google.

 

Volvo Cars adopts subscription-based model

 
Volvo has announced a new car subscription model service alongside the launch of the XC40, a premium SUV. The subscription programme, called Care by Volvo, is modelled on the way many people buy their mobile phones. For subscribers, all costs associated with owning the car will be distilled down to monthly payments. Moreover, the subscription service will allow subscribers to upgrade their car every two years. Volvo has not revealed the subscription pricing plans yet, and is expected to release the details by November.  
 
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YouTube expands its Sponsorships program

 
Alphabet-owned video-sharing platform YouTube has expanded Sponsorships, a new service that pays creators a monthly subscription fee for their effort. The scheme will be made available in any channel in the YouTube gaming mobile app. The app competes with Twitch and encourages gamers to live-stream their sessions and post edited video recordings of their gameplay sessions. While the service was originally launched way back in 2013, it never gained much traction among the users. It was Twitch which popularised the user-focused subscription service with its Partner Program. 
 
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Roku plans to launch a new 4K streaming stick

 
Close on the heels of the Apple TV 4K launch, video streaming service Roku has decided to launch a cheap 4K streaming stick to take on Apple and other video streaming giants. Streaming sticks have limited functionalities compared with the ‘boxes’ but are more portable and pocket-friendly. According to reports, the 4K HDR Roku Streaming Stick+ will be launched before mid-December. The device will compete with the likes of Google Chromecast and Amazon Fire TV Stick. The company also has plans to launch an IPO soon.
 
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Also, read how US-based subscription movie ticket service provider MoviePass increased its subscriber base to 400,000 from 20,000!