Apple TV+ to launch in November, cost $9.99 per month

Apple TV+ to launch in November, cost $9.99 per month Apple is dominating the headlines in this week’s subscription roundup with new reports around Apple TV Plus, Apple Arcade and Apple Card. We then move to Facebook whose cryptocurrency project Libra faces more trouble in the EU. Meanwhile, Amazon continues to make Amazon Music more valuable by integrating it with Garmin. And finally, we look at a report which examines the current state of the streaming wars between Hulu, Amazon Prime Video and Netflix.

Apple to launch its video streaming service in November

Apple will launch its new SVOD service Apple TV+ in November, around the same time as Disney Plus. Interestingly, it will cost $9.99 per month which is cheaper than Netflix’s standard plan ($12.99) but more expensive than Disney+ ($6.99). The biggest challenge for Apple will be combatting subscription fatigue – as customers have a wealth of streaming options to choose from. Can Apple TV+ create a compelling value proposition for customers to shell out nearly $10 every month?

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Apple Arcade to reportedly cost $4.99 per month

Apple Arcade, the company’s upcoming gaming subscription service, will reportedly cost $4.99 per month when it rolls out later this year. While it has not been officially announced by Apple, a user came across the price in a promotional message buried in an App Store API. Apple Arcade will be one of five major subscription services offered by the company, in addition to Apple Music, Apple TV+, Apple News+ and iCloud storage.

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Apple Card launched for US Customers

Apple has launched its credit card in the US. Customers can apply for the Apple Card through the Wallet app on their iPhone and start using it right away with Apple Pay. Apple Card has no fees and offers an easy-to-understand dashboard of spending. The company has also tied up with many merchants for cashback rewards.

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Facebook Libra investigated by EU regulators

Facebook has only recently announced plans for its cryptocurrency project Libra, but it is already facing scrutiny from the EU’s antitrust regulators. The European Commission is investigating ‘potential anti-competitive behaviour’ from the low-cost Libra. The cryptocurrency is coming under fire from regulators across the globe.

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Amazon Music now available on Garmin smartwatches

Amazon is expanding the footprint of its music streaming service. Amazon Music will now be available on Garmin smartwatches enabling users to listen to music on-the-go. Users can even download tracks for listening without their phones. Incidentally, Spotify is already compatible with Garmin smartwatches.

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Hulu and Amazon Prime Video Gaining on Netflix

Netflix may be the reigning king of the video streaming market, but arch-rivals Hulu and Amazon Prime Video are gaining ground. According to a new forecast from the research firm eMarketer, Netflix may still dominate the market in the coming years, but its hold will diminish as newer services enter the market. Amazon Prime Video is projected to reach 52.9% of OTT viewers in the US by the end of this year, making it the second largest SVOD service in the country. Meanwhile, Hulu is expected to reach 41.5% of subscribers to OTT video services by the end of 2019.

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Also read: Just Did It: Nike enters the subscription space

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