Coca-Cola enters the subscription industry Coca-Cola has become the latest Fortune 500 company to enter the subscription industry. The soft drinks giant is pilot testing the ‘Coca-Cola Insiders Club’ program to give subscribers early and exclusive access to new beverages. We say cheers to that! Next, we shift our attention to subscription stories emerging from FAANG companies. We then take a closer look at Spotify’s social music discovery feature Tastebuds. Finally, we explore electric scooter sharing company Lime’s new weekly subscription service and Luminary’s unique podcast subscription offering through Amazon Alexa.


Coca-Cola pilot testing new subscription service

Coca-Cola is trying out a new Coca-Cola Insiders Club program to give the first 1,000 signed-up members a chance to get an exclusive taste of more than 20 new drinks that the company plans to release in 2020. Subscribers can pay for limited edition boxes at $10 per month or pre-pay for six months at $50. The growing popularity of subscription boxes may have led to Coke trying this model for its loyal fans. 

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Apple Arcade adds new annual subscription option

Apple’s recently released gaming subscription service Apple Arcade is offering a sweeter deal to lure subscribers who now have the option of signing up for an annual plan at $49.99. The annual option effectively gives users two free months of the service. Apple Arcade’s monthly plan costs $4.99 per month.

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Facebook acquires cloud gaming company PlayGiga

Facebook has become the latest tech giant to enter the crowded cloud gaming space. The company has acquired Spanish cloud gaming company PlayGiga. Facebook has paid close to $78 million for the acquisition which highlights the company’s increasing push to expand beyond online advertising into other segments. The gaming subscription industry has seen a huge surge in 2019 with big-name companies such as Google, Amazon, Apple, Microsoft and Sony all fighting for a share of the pie.

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Netflix’s original content output up by 54.6% in 2019

Last year, Netflix stated that it wanted to double its original content catalogue to stave off competition from other SVOD rivals. The company seems to be on the right track as it has boosted original content output by 54.6% this year. By the end of 2019, the company will have released a whopping 371 new shows and movies. In comparison, Netflix released 240 originals in 2018. Moreover, Netflix’s new mobile-only plan seems to have surpassed the company’s initial expectations indicating that it is a step in the right direction.

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Amazon Prime Video gained ground on Netflix in Q3 2019

Amazon Prime Video saw a huge uptick in demand during the last quarter on the back of its hit show ‘The Boys’ which premiered in July 2019. According to data just released, Amazon Prime Video made up 12.4% of global demand among video streaming services, up from 10.8% in Q2. However, Netflix continues to maintain a healthy lead in the SVOD space with 61.3% of the global market in Q3.

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Apple, Google and Amazon come together to set a new smart home standard

Apple, Google and Amazon, along with the Zigbee Alliance, have teamed up to build a new smart home standard. The current landscape of smart home devices offers a really confusing mix of standards used by individual companies. The new ‘Project Connected Home over IP’ aims to fix this problem, simplifying development for manufacturers and increasing compatibility for consumers.

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Spotify revives social music discovery through Tastebuds

Music streaming giant Spotify is prototyping a new way for listeners to discover music based on their friends’ listening preferences. Called Tastebuds, it lets users explore the music taste profiles of their friends. Interestingly, Spotify previously had social discovery features such as inbox on its platform before shutting it down in 2017.

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Lime launches weekly subscription service for riders

Following in the footsteps of Lyft and Uber, electric scooter sharing company Lime has started offering weekly subscriptions for riders. Called LimePass, the service gives riders unlimited weekly access to free scooter unlocks, instead of paying $1 per unlock. LimePass pricing varies by market, but it will cost $4.99 in most US cities.

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Luminary launches unique podcast subscription service through Amazon Alexa

Luminary has become the first podcast service to leverage Amazon Alexa for subscription sales. Users who own Amazon Echo and other Alexa-enabled devices can subscribe to Luminary’s premium podcast service through simple voice commands. The plan costs $7.99 per month.

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Also read: Netflix testing more subscription plans in India
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