Apple to launch new gaming subscription service soon?

Apple to launch new gaming subscription service soon? It’s all about Apple in this week’s subscription roundup as there are rumours about the smartphone giant venturing into a new gaming subscription service. Apple has also tied up with American Airlines to take its Apple Music to the skies. Industry analysts think that Apple will focus more on subscriptions amidst dwindling iPhone sales. We then turn our attention to WarnerMedia which has said that it will be focusing on both subscriptions and advertising for its new streaming service. We then look at Amazon’s struggles in India with new e-commerce regulations. And finally, we look at some subscription industry numbers which may surprise you.

Apple may be building its subscription pipeline with new gaming subscription service

With Apple Music, a magazine subscription service and an upcoming video streaming offering, Apple already has a good foothold in the subscription industry. Now, there are rumours that the Cupertino giant may be working on a gaming subscription service which will give subscribers access to a library of games for a fixed recurring cost every month. Apple could also focus on paid games and make them a part of the new service.
 
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Apple ties up with American Airlines to make its music service available in the skies

Last year, Netflix grabbed the headlines for its in-flight streaming video service. Now, it looks like Apple Music has taken a leaf out of Netflix’s book and has entered into a partnership with American Airlines to make its music available to subscribers on selected flights. The free Apple Music service will be available to subscribers without the need to purchase an in-flight Wi-Fi plan.
 
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Apple to focus more on subscriptions as iPhone sales drop

After facing its toughest quarter since 2001 on the back of slowing iPhone sales, Apple is focusing on its other services such as Apple Music and Apple Pay to fuel its next phase of growth. The company aims to increase subscribers to half a billion by 2020, compared with the 360 million it has now. The new shift is being termed as ‘Apple as a Service’.
 
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WarnerMedia streaming service will blend subscriptions and advertising

AT&T CEO, Randall Stephenson, has clarified that WarnerMedia’s upcoming subscription service will be combined with ad-supported elements. The service is expected to be launched by the end of 2019 and is likely to have three tiers with some content incorporated from HBO as well. There has been a lot of talk about how the company will reconcile its new streaming service with HBO NOW, the network’s premium OTT service.
 
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Amazon on the backfoot in India due to new e-commerce regulations

Amazon is facing a tough time in India thanks to new e-commerce rules instituted by the Indian government. More than 400,000 items accounting for nearly $6 billion will have to be temporarily removed from its Indian site as Amazon tries to comply with the new regulations. The major change is that Amazon cannot sell goods through affiliate companies. This has been introduced to strengthen the domestic market.
 
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Top 10 US video subscription apps accounted for $1.3 billion in 2018

If anyone had doubts about the subscription industry being a massive one, consider this – the top 10 video subscription apps across the iOS App Store and the Google Play Store pulled in close to $1.3 billion in revenue in 2018. That’s nearly a 62% increase over the $781 million these apps accounted for in 2017. The top app, not surprisingly, was SVOD giant Netflix, followed by YouTube and HBO NOW.
 
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Also read: PUBG to start offering subscriptions? 
 
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