PUBG to start offering subscriptions?

PUBG to start offering subscriptions? The gaming industry has been a big mover for the subscription industry. In this week’s subscription roundup, our main highlight is the popular game PUBG which is reportedly going to start offering subscriptions soon. Can this further boost the popularity of the game? Next, we look at Hulu which has slashed prices for its subscribers. We then look at a new feature release by Spotify.And finally, we examine an industry report on Netflix’s rise in the UK.

PUBG Mobile likely to offer paid subscription options

Popular game PlayerUnknown’s Battlegrounds (PUBG) may have been bitten by the subscription bug. Some gamers have discovered testing of two subscription options – PUBG Mobile Prime and Prime Plus. The feature will allow players to convert Battle Points (BP) to Unknown Cash (UC) – the in-game currency. According to reports, the plan will likely start at a price of $0.99 per month which would give users access to some UC and other rewards.
 
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Hulu lowerssubscription prices on its basic plan

Just a week after Netflix increased the prices of its subscription plans, arch rival Hulu has gone the opposite way by slashing prices on some of its subscription options. Hulu’s basic ad-supported streaming plan will now cost $5.99 per month, as opposed to the earlier $7.99 plan. At the same time, the company is increasing prices forits Live TV subscription plan. The prices will come into force from next month onwards.
 
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Spotify brings mute button for subscribers

Just like Netflix, popular music streaming app Spotify constantly works on developing new features for its subscribers to improve the customer experience. The SVOD service has now brought in a mute button feature that will allow subscribers to mute specific artists. The ‘blocked’ artists will not be seen in the users’ editorial and algorithmic playlists, radio stations and personal libraries. Reportedly, the company is also working on a new $100 in-car streaming device which may be launched later this year. 
 
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Netflix now the most popular SVOD service in the UK

Netflix’s dominance continues to rise in the UK. According to reports, the number of UK homes subscribing to Netflix soared in 2018 giving more wings to the subscription giant. A total of 11.6 million households now subscribe to Netflix, up 22% from the last year. Many analysts are attributing the increase to Netflix’s partnership with Sky.

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Also read: Mastercard brings new rules for subscription businesses offering free trials
 
(Image credit: BagoGames)