Donald Trump launches a 'Big League' subscription box

Donald Trump launches a 'Big League' subscription box In this week's subscription weekly roundup, we feature an interesting story from the White House. It seems that even the President of the United States, Donald Trump, seems to be a fan of the subscription business model as he launched a subscription box for his supporters. Will this spark off a new trend among political parties? Read this story and our other top headlines this week:

Will political parties now adopt subscription models?

While the entire internet melted thanks to Donald Trump's Twitter gaffe #covfefe, another interesting announcement from the US President went vastly unnoticed. In a first of its kind subscription service, US President Donald Trump recently launched a 'Big League' subscription box for recurring donors in order to raise more funds for his 2020 re-election bid. Subscribers to the Big League Box will get official Trump merchandise such as stickers and t-shirts for a recurring donation of $69 every month.
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How is The Economist growing its subscriber base?

The Economist has managed to grow its subscriber base by around 5,000 in just one week. How did the magazine achieve that? By giving free content centered around the UK elections to its prospective subscribers. In light of the UK's general election on June 8, The Economist is giving away a free copy of its endorsement issue slated for release on June 3. This content will be available offline as well as online. By allowing users to sample its content, the magazine believes that it will have a better chance of converting these prospects to subscribers. The Economist has also said that it takes around nine weeks to turn a reader into a subscriber.
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The Boston Globe is getting smarter about subscriptions

American daily, The Boston Globe, seems to be getting more nuanced with its subscriptions approach and has taken a number of steps to tighten its paywall. Earlier, readers could circumvent its free article limit by browsing through the private modes in their browsers. However, the media house has just closed that route for access. Moreover, it has also cut down its free articles from five to just two. Many newspaper organisations have found success with similar metered paywalls thanks to the flexibility the approach offers.
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Also, read last week's subscription weekly roundup.


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