Tinder launches new subscription service

Tinder launches new subscription service In this week’s subscription roundup, we feature the popular dating app Tinder which has just launched a new subscription service. In addition, Netflix is making some interesting moves in Australia and India. We also feature The New York Times’ plans to make you a better cook for a small price!


Will Tinder hit gold with its new subscription service?

Dating app Tinder has announced a new subscription service called Tinder Gold for selected markets. The move is aimed at increasing the number of paid subscriptions for the app. The company already offers a subscription service called Tinder Plus which gives users additional features along with an ad-free experience. Tinder Gold will open up more premium features for subscribers helping them have the complete Tinder experience. Tinder Gold will initially be made available in Australia, Argentina, Mexico and Canada. Interestingly, Tinder Gold will not be available for US-based subscribers in the initial phase. The company has not revealed any billing plans for its new service yet.

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How will the new Australian tax regulation impact subscription giant Netflix?

Netflix’s Australian subscribers will now have to pay more for their service. The Australian government’s new tax regulations, dubbed the Netflix tax, will raise prices by 10 percent for all digital goods and services, including Netflix. If this wasn’t pinching the pockets already, Netflix has slipped in an additional price rise over and above the Goods and Services Tax (GST). The basic rate will now be AUD 9.99, standard two-user HD package will be AUD 13.99 and the premium four-user ultra-HD package will be AUD 17.99. This means premium users will end up paying 20 percent more than their current subscription prices. It remains to be seen whether Netflix’s rich content library will retain existing subscribers despite the price rise. 

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Netflix enters carrier billing deal with Vodafone in India

Very soon, Vodafone Red subscribers in India will be able to pay for Netflix subscriptions right from their monthly mobile bills. During Netflix CEO Reed Hastings’ visit to India in March 2017, he had announced strategic tie-ups with telecom majors to expand the payment options and increase its penetration in the country. Subscribers with Red 1299 and Red 1699 plans will get two months of free Netflix subscriptions. Users with the Red 1999 plan will get three months free and users with the Red 2999 plan will get a one-year free subscription to Netflix.

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The New York Times launches subscriptions for its cooking site

The New York Times has announced that it will start charging users for its cooking site. NYT Cooking, which includes recipes from both current and former columnists, boasts of 10 million unique users every month. While this product line was free until now, NYT has decided to move most of its cooking content behind a paywall. The subscription will cost $5 per month, and will be free for existing New York Times subscribers for a limited time.

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Also, read about Bloomberg’s plans to adopt the subscription model

 


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