Pandora starts offering family music subscription plan

Pandora starts offering family music subscription plan In this week’s subscription roundup, we feature music streaming service Pandora which has gone the way of its rivals, Spotify and Apple Music, and started offering family subscription plans. Can Pandora give other subscription streaming services a run for their money? Speaking of competition, we turn the spotlight towards Apple which is preparing for a showdown with Netflix. Lastly, we examine the state of the increasingly crowded subscription box market.


Pandora takes on Spotify and Apple Music with its family subscription plan

Pandora has come up with a competitively priced family subscription plan for its users. Priced at $14.99, the Pandora Premium Family Plan allows up to six people to play music on-demand and access other features. The new plan competes directly with Spotify and Apple Music’s family plans, which are also priced at $14.99.

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Can Apple take on Netflix?

As far as video services are concerned, Apple is way behind market leaders Netflix, Hulu and Amazon Prime Video. However, Apple does have a reputation for arriving late at the party and leaving its mark. Apple Music has already carved out a niche for itself despite strong competition from services such as Spotify and Pandora. While Apple’s first attempt at video content was nothing to write home about, the tech giant plans to roll out its own video streaming service early next year. It will be interesting to see whether it can threaten leaders such as Netflix with its content offerings for which $1 billion has reportedly been allocated.

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Subscription Box industry getting increasingly saturated?

There was a time when subscription boxes such as Blue Apron and Ipsy offered a fresh online buying experience. However, led by an explosion in demand, the market is becoming increasingly over-crowded and businesses in this sector are now fighting for market share. While online visits to subscription box sites is still a healthy number, the traffic has slowed down from its peak in 2014 and 2015. It is interesting to note that even major retailers like Amazon and Walmart have introduced some types of subscription boxes.

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Also read: Netflix worth more than Comcast, catching up on Disney
 

(Image credit: Wikimedia
 


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