Apple set to launch its video streaming service in March 2019

Apple set to launch its video streaming service in March 2019 ​In this week’s subscription roundup, we look at technology giant Apple’s new video streaming service which is set to launch early next year. Can the company create a dent in the market so heavily dominated by the likes of Netflix? In other news, Lexus has become the latest carmaker to adopt the subscription model. It looks like the subscription-based approach combined with traditional product sale is clearly the way to go for automobile businesses. And speaking of automobile companies and subscriptions, BMW is ready to pilot its car subscription service in the US.

Apple ready to roll out its streaming video service next year

Apple has finally revealed plans about its video streaming service. The Cupertino-based company is preparingtorollout its streaming service around March 2019.Last year, we reported that Apple intends to spend $1 billion on original video content. However, reports suggest that Apple may pump in a lot more money on programming, outspending the likes of YouTube and Facebook. While it is not yet clear how the streaming service will work, it will most likely be a subscription-based service.

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Lexus to adopt subscription-based model

Lexus has become the latest automobile company to join the subscription bandwagon. Customers will be able to get their hands on the Lexus UX compact luxury crossover through purchase, lease and a subscription option fromDecember this year. As we predicted in our Subscription Trends 2018 report, we are seeing more companies adopt hybrid business models where they move a small part of their business to subscriptions to benefit from the flexibility and revenue opportunities that it offers.

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BMW to start testing its subscription service in the US

Earlier this year, BMW revealed its plans to pilot a car subscription program. According to reports, the carmaker will start testing its new service called Access by BMW at a dealership in Nashville, US from April 2. Car subscription services allow customers to switch between different car models for a monthly fee that also typically includes insurance and maintenance services. BMW follows brands like Mercedes Benz, Porsche and Volvo which have already adopted the subscription model.

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Also read: Lyft to offer ride-sharing subscriptions?

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