Spotify garners 1 million new users within its first week in India

Spotify garners 1 million new users within its first week in India India is dominating headlines in this week’s subscription roundup, as the emerging Asian economic powerhouse has been seeing a lot of action on the subscription front. Spotify, which launched in India much later than its key competitors, has already garnered 1 million new users. Can it continue the momentum? In other news from India, SoftBank and Berkshire Hathaway-backed payments giant Paytm has just launched a new subscription service. JP Morgan has said that Disney’s upcoming video subscription will rival Netflix with 160 million subscribers. And finally, we look at how B2B SaaS companies can scale like Slack.

Spotify shares jump after it reports of 1 million new users

Music streaming giant Spotify’s move to India has been given a thumbs up by the Wall Street, barely one week within its launch. The music streaming company managed to gain 1 million users in just one week, underlining the opportunity India presents to the company. The audio and video OTT market in India is valued at $280 million. Can Spotify compete against Apple Music, Amazon Prime Music and local players in India?
 
Read more here

Paytm launches new subscription service

Indian payments giant Paytm has launched a new subscription service which costs Rs 750 annually. The bundled subscription service offers access to various services such as food delivery app Zomato, music streaming app Gaana and video streaming services such as Sony Liv, Eros Now and Viu Premium. The service has been launched on Android devices and is expected to be made available on iOS devices soon. The subscription will also offer some other benefits such as cashbacks, exclusive offers and priority shipping.
 
Read more here

Disney’s streaming service will rival Netflix, says JP Morgan

According to analysts from JP Morgan, Disney’s SVOD service will rival Netflix and can eventually gain 160 million subscribers from across the world. Netflix currently has 139 million global users. Their optimism around Disney’s subscription service comes from its brand recognition, premium content and a large ecosystem to market the service.
 
Read more here

What can B2B SaaS companies learn from Slack?

Subscription pricing and plan structure play a critical role in subscriber acquisition and retention. B2B companies who are still trying to figure out their subscription pricing strategies can learn from Slack’s way of selling their product. The company started with a freemium plan, then scaled up to small and mid-sized businesses before adding an enterprise B2B offering.
 
Read more here
 
Also read: BBC and ITV to launch a new subscription streaming service