HP adopts subscription business model

HP adopts subscription business model Subscription models are disrupting the way a lot of companies run their businesses. The latest to join the subscription league is the IT heavyweight HP, which has launched an ink subscription service. Read on to find out more about this story and our other top picks for the week:
 

HP unveils the Instant Ink Platform, it's new subscription service

The subscription revolution has changed the way people approach new services. Keeping this in mind, HP recently launched the HP Instant Ink subscription service, which they claim has the potential to save users up to 70% on ink costs every year. Users can sign up for a monthly subscription plan, based on occasional printing (up to 50 pages/month), moderate printing (100 pages/month) and frequent printing (300 pages/month). When a customer subscribes to the service and uses the Instant Ink cartridge with a compatible printer, HP continuously receives data about ink levels and sends a replacement ink cartridge when the levels are running low. With this new service, HP aims to become the Netflix of printing.
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Spotify ties up with Capital One to offer subscriptions at half the price

The popular music streaming app Spotify has joined up with Capital One to offer users a 50% discount on the subscription price if paid with a Capital One Quicksilver or QuicksilverOne credit card. The promotion is available to all the subscription tiers offered by Spotify, and will run until the end of April 2018. Spotify will continue to bill customers based on their subscription plans, but Capital One will offer the discount through a statement credit.
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Which is the best subscription type for your business?

If your business is adopting a subscription model, then you are in good company. From medicines to luxury cars and even snowboards, subscriptions and recurring billing have grown in line with increasing consumer demand. But before you jump into it, it's important to understand the options available at your disposal. Essentially, there are three options for you to consider:
  • The prepaid subscription model
  • Term-based contract subscription model
  • Usage-based billing model
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Also, read last week's subscription weekly roundup.


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