Twitter launches monthly subscription ad program

Twitter launches monthly subscription ad program In this week’s subscription roundup, we focus on Twitter’s all new advertising subscription program built for small businesses. Will the new service called Twitter Promote Mode get users to spend more on the social media platform? Next, we look at the top 10 rankings of subscription OTT video services in the US. And finally, we examine Apple’s efforts towards giving developers more flexibility in subscription pricing options.

 

Twitter unveils Promote Mode, a new subscription ad product 

Popular social media platform Twitter has launched a self-serve advertising platform called Twitter Promote Mode. Built for small businesses, the tool allows small businesses to run ad campaigns for $99 per month. The subscription service will allow users to automatically promote tweets to expand their reach. Subscribers can also track analytics of promoted tweets to see the impact of their campaigns.

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Netflix leads subscription OTT video services rankings

Parks Associates, a market research firm, has just published its top 10 subscription OTT video services rankings in the US, based on the number of subscribers. Not surprisingly, Netflix has emerged as the top choice for subscribers in the US, followed by Amazon Video, Hulu, MLB.TV and HBO Now. YouTube Red is also present in the top 10.  

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Apple to give developers more flexibility for in-app subscriptions

Tech giant Apple has decided to give developers more freedom by giving flexible introductory pricing options for in-app subscriptions. The broader range of pricing options will help developers attract more subscribers to sign up with the auto-pay option. Currently, only single-use free trials are allowed to get users to enroll for auto pay. This will help promote recurring subscriptions more than one-time payments.

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Also read: British TV under threat from subscription streaming services


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