Netflix tests mobile-only subscription tier in Malaysia

Netflix tests mobile-only subscription tier in Malaysia In this week’s subscription roundup, the focus is back on Netflix as the video streaming giant looks at newer ways to propel growth. Reportedly, Netflix is testing a mobile-only subscription program for viewers in Malaysia which costs significantly less than its ‘basic’ streaming plan. In other news, music streaming service Spotify has just launched in the UAE expanding its potential market; YouTube has launched its YouTube Premium and Music Premium to seven other countries; and finally, we look at carmaker Volvo which seems to be winning fans with its car subscription service – Care by Volvo. 

Netflix testing a $4 mobile-only subscription tier in Malaysia

In a bid to increase its subscriber base beyond the current 137 million subscribers, Netflix is working on some innovative ideas. The SVOD giant is reportedly testing a mobile-only plan for Malaysian subscribers, which will cost 17 Malaysian Ringgits (approx. $4) every month -  nearly half the price of its ‘basic’ plan which is 33 Malaysian Ringgits. Recently, Reed Hastings said that the company may look to lower subscription prices in Asia. Netflix can easily extend this mobile only subscription plan to other countries as well, potentially tapping into a very large mobile subscriber base.
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Spotify launches in the UAE

Popular music streaming service Spotify has just launched in the UAE market, expanding its presence to 13 markets in the Middle East and Africa. Regional users can subscribe to Spotify Premium at AED 19.99 (nearly $5.5) per month. The pricing is roughly half of what subscribers pay in the UK, US and France. In addition, Spotify has also launched the first version of its Apple Watch app with limited features. 
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YouTube Premium and Music Premium expands to 7 more countries

YouTube’s paid offerings – YouTube Premium and Music Premium – are now available in seven more countries – Chile, Colombia, Japan, Peru, Portugal, Switzerland and Ukraine, taking their total reach to 29 and 21 markets respectively. Music Premium costs $9.99 per month and includes all the offerings within the erstwhile Google Play Music and some other exclusive mixes, live performances and covers. YouTube Premium, in addition to the above, offers the full YouTube experience with background, offline playback and YouTube Original series and costs $11.99 per month.
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Volvo’s subscription service extremely popular with users 

Volvo’s new car subscription service ‘Care by Volvo’ is off to a blockbuster start. Within four months of its launch, the carmaker has already hit its target number of subscriptions for the whole of the first year. The program, which costs $650 per month, now has a waiting list of customers ready to sign up. While this is good news for Volvo, it has also soured relations with some of its dealers as they are concerned that the subscription model could overshadow traditional sales. Volvo Cars of North America CEO, Anders Gustafsson, has said that the company is willing to work with dealers and see how they can fit into the subscription program.
Also read: FOX Sports launches Australia’s newest streaming service Kayo
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