Netflix adds 5.3 million subscribers in the third quarter

Netflix adds 5.3 million subscribers in the third quarter In this week’s subscription roundup, we feature subscription giant Netflix’s latest earnings report. And not surprisingly, the company has yet again beaten analysts’ expectations on its user growth. In our second story, we feature the global data, information and measurement company, Nielsen, which claims that it can now measure subscription streaming data accurately. For our third story, we feature Amazon’s foray into sportswear. So, read on… 

Netflix sees strong user growth in the third quarter
 
Just like its performance in the second quarter, video streaming service Netflix has beaten all expectations and posted impressive user growth numbers in the third quarter. The company added 5.3 million new subscribers, beating estimates by more than 1 million. This earnings report establishes the fact that Netflix can continue to fuel its growth with international subscriptions, even as subscriptions reach a saturation point in the US. The company hopes to add 6.3 million new subscribers in the next quarter. Netflix has also been taking some interesting steps to increase its subscriber pool, the most recent being its effort to dominate in-flight video streaming.
 
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Nielsen to track subscription streaming data
 
In a move which highlights the growing dominance of OTT services, traditional TV ratings measurement company, Nielsen, has announced that it can now measure data from subscription-based streaming services. Companies such as Netflix, Amazon Prime Video and Hulu have traditionally been very secretive about their viewership data. However, if Nielsen has indeed found a way to accurately measure this data, it will provide some much needed transparency in a space which has been a blind spot till now and allow a more accurate comparison between traditional media companies and OTT services. Eight subscription streaming businesses including Disney-ABC, Lionsgate and Warner Brothers, among others, are already on board. Netflix however, remains very sceptical of the effort and says that the data is inaccurate.
 
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Amazon to launch private-label sportswear
 
After surprising everyone with its ambitions for the prescription drug market, Amazon has pulled another rabbit out of the hat. The e-commerce giant is all set to launch a sportswear line, which will build on its already strong foothold in the retail industry. The company is working with Taiwanese vendors which produce apparel for sportswear giants such as Nike, Uniqlo and Under Armour. Apart from aggressive discounts and promotions on its website, the company will also be able to leverage its Amazon Prime subscription program to aggressively promote its new line. The shares of Nike, Lululemon and Under Armour tanked by a few percentage points following these news reports.
 
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Also, read about Porsche’s fancy car subscription service
 


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