Netflix raises price of subscriptions in the UK and US

Netflix raises price of subscriptions in the UK and US Lots of action in this week’s subscription roundup. First up, we feature Netflix’s plans for making your favourite TV shows a tad more expensive. In our second feature, we highlight Google’s efforts to help publishers sell subscriptions. Finally, we feature news from the big Google event held earlier this week. 
 

Netflix hikes subscription prices in the UK and US

Netflix’s subscriber numbers are hitting the roof, and it looks like its subscription pricing plans are following suit. Sometime next month, Netflix intends to increase the prices for two of its three pricing plans in the US. While the basic streaming service will remain untouched at $7.99, the prices for its other two plans will go up. The ‘standard’ plan will increase from $9.99 to $10.99 per month, whereas the ‘premium’ plan will see an increase from $11.99 to $13.99. Subscribers in the UK will see the two tiers going up from £7.49 to £7.99 and from £8.99 to £9.99. According to some reports, Germany and France will also see a hike in the pricing plans. Netflix last increased its prices in the US two years ago, whereas Australia saw a hike earlier this year.
 
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Google wants to help publishers sell subscriptions

Search engine giant Google has rolled out new services to help news publishers sell subscriptions, which includes the rollback of its First Click Free program. We had earlier reported that Google planned to revamp its First Click Free program and build new tools for subscription management. These new measures would help cool down the strained relationship between news publishers and Google. However, according to the new changes, First Click Free will give way to Flexible Sampling which will allow publishers to set limits on the number of articles that they allow viewers to access for free.
 
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Google moves from ‘mobile first’ to an ‘AI first’ approach

While all the attention at this week’s Google event might have gone to the new line of Pixel phones, the show’s real highlight was Google’s increasing focus on Artificial Intelligence (AI). Google is making sure that it drives home its advantage in AI across its line of phones and other smart devices. Apart from the two Pixel phones, another product that caught the eye were the Pixel Buds which are wireless headphones that leverage AI for simultaneous language translation. Google Assistant also had a strong presence in the new product line.
 
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Also read about Amazon’s plans to conquer the smart home market.


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