The subscription industry is in a state of flux. Changing customer preferences, entry of traditional businesses, new benchmarks set by subscription business leaders and subscription billing dynamics have all led to a spurt of new challenges facing the fledgling industry. The key thing to note here is that subscription businesses do not have the luxury of learning from traditional businesses since it is a fundamentally different way of running a business. They need to adapt, evolve and respond to challenges while striving for growth in a hyper-competitive environment.
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