Essar Telecom Kenya (yuMobile) Strengthens Partnership with Cerillion

London, 2^nd May 2012 – Cerillion Technologies, a leading provider of next generation customer management systems, today announced a major contract extension with Essar Telecom Kenya (yuMobile), a unit of Essar Group, to support yuMobile’s impressive growth and future business plans. This new agreement builds on more than three years of successful partnership following the express implementation of Cerillion’s CRM Plus, Service Manager and Interconnect Manager systems to support yuMobile’s launch in November 2008.

Cerillion is helping yuMobile to deliver a compelling customer experience through its innovative and intuitive CRM Plus product which is specifically designed and streamlined for the management of telecoms services. In addition, the ease of use and operational efficiency of the Cerillion systems has enabled yuMobile to achieve a very low IT OPEX, which has been crucial in helping them to compete in the highly competitive Kenyan mobile market.

Speaking as the contract was signed, Essar Telecom Kenya’s Country Manager, Madhur Taneja expressed his delight at extending the strategic partnership with Cerillion: “Cerillion systems have played a crucial role in our successful first three years of business and continuously demonstrate their adaptability to the dynamic nature of our business whilst always delivering on their commitments.” He added that “as yuMobile moves into the next stage of growth, it is crucial to have strong partners, like Cerillion.”

“Africa is an extremely dynamic market with a huge opportunity for those prepared to make the commitment and investment,” commented Louis Hall, CEO, Cerillion Technologies. “yuMobile has made a significant impact in the Kenyan mobile market and we are very pleased to be strengthening our partnership and assisting with their expansion.”

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Notes to Editors

About Essar Telecom Kenya Limited

Essar Telecom Kenya is Kenya’s fourth mobile cellular network under the brand “yuMobile”, launched in December, 2008. yuMobile achieved the fastest network rollout speed in the region, by achieving countrywide coverage in approximately 10 months from launch. Currently, the network has a subscriber base of over 2.5M subscribers and offers subscribers competitive call rates. Visit website: www.yu.co.ke

Essar Group

The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar Group has a presence in more than 15 countries worldwide. Essar operates an outsourcing services business under the Aegis brand, with over 47,000 employees globally across 39 delivery centres in the Philippines, Argentina, Costa Rica, USA, Africa and India. With a firm foothold in India, Essar Group is focused on global expansion with projects and investments in Canada, USA, Africa, the Middle East, the Caribbean and South East Asia. Visit website: www.essar.com