The subscription business model is going from strength to strength as companies evolve from selling products to becoming ‘as-as-service’ providers. It is a process that has the potential to transform your entire organisation - whether you are an established company looking to rapidly launch new services or solutions, or a new start-up, eager to develop an agile and flexible customer engagement strategy.
But moving to a subscriptions-based model can also bring challenges, and no matter how creative and innovative your business is, you can find yourself held back by a seemingly straightforward back office process - your billing.
Driver of Business Agility in the New Service-based Economy
A recent survey run by Cerillion, polling the views of more than 200 senior IT professionals in the UK across a broad range of industry verticals revealed that more than half of all businesses today (53%) are still using either an in-house-developed system or manual processes to bill their customers.
At the same time, the results highlighted a clear shift in the way products and services are sold: away from traditional one-off product sales towards a more flexible pricing model based on subscriptions and usage. This shift was highlighted…
The goal of this Telesperience research programme was to discover how small, medium-sized and rising telcos (SMARTs) felt about the customer experience they provided, as well as to provide a snapshot of their goals, expectations and current strategies. In this datasheet we present the findings from this research, including unique insights into the role the customer experience plays in the competitive strategies of SMARTs.
Key findings from this research include:
In the initial stages of the ‘New Telecoms’ boom when new technologies and deregulation were side-by-side changing the landscape the focus of most Communications Services Providers (CSPs) was on developing market share. This dynamic growth led to many CSPs developing complex system stacks which were developed in order to provide services to a broad base of customers and markets.
Over the last few years the industry has matured, both from a technical perspective and also from a business view. No longer is it sufficient to acquire customers at any cost, now the focus is on delivering the right services in an efficient…
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