Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company
Can Branded Calling restore our faith in phone calls?
Businesses are increasingly struggling to reach their customers, current or potential, via phone calls – and who can blame them, with people receiving eight suspicious calls a month on average. Can telcos restore consumer faith with branded phone calls?
Are we one step closer to Rich Communication Services for all?
Are we getting closer to interoperability between messaging services? Will Rich Communication Services (RCS) be the key to breaking down the barriers between competing technologies, or will industry rivalries threaten to sink the whole matter?