Cerillion Blog

The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Showing 1 post for tag: "customer acquisition" (Reset)

Are broadband activation fees making a comeback?

For years, broadband providers competed to make switching as frictionless as possible – now, BT Group has brought activation fees back. How are AI, increasingly sophisticated routers, and easier switching changing the economics of customer acquisition?

Keep up with the latest company news and industry analysis

Subscribe Now