CRM Plus provides a 360º view of all customer information, offering dashboards for CSRs and managers showing key indicators and any outstanding issues. All CRM functions are immediately accessible enabling authorised users to manage the complete customer lifecycle through an intuitive user interface, including configurable keyboard shortcuts to enable quick navigation around the application.
- See all customer events and service information in real-time, whether initiated from the web, call centre or retail outlet
- View and maintain complex account hierarchies
The Account Dashboard provides a true 360º view of all account information, using a set of dynamic and context aware cards to present key information associated with an account. With drill down access to detailed items and the ability to carry out financial actions such as re-issuing bills, sending credit notes and suspending collection plans, CRM Plus provides a single point of entry for all account management activities.
Sales and order management
CRM Plus includes an intuitive sales and order management system to streamline your new sales and customer management processes for both B2B and B2C markets. Comprehensive lead and opportunity management is complemented by powerful CPQ capabilities, allowing quotes to be issued for both new and existing customers. Configurable business rules then determine the mandatory and optional steps required to complete a new sale or service change, guiding CSRs through the end-to-end process and initiating the requisite work orders and provisioning actions.
Secure access and user rights management
CRM Plus incorporates sophisticated staff management features to configure and control all users within a Service Provider organisation. Access to customer accounts can be restricted according to market segments, as well as varying levels of user access on a screen / function basis and field level encryption options. Single Sign-on and Active Directory integration ensure the highest levels of security and prevent unauthorised access to customer information.
Advanced contract management
CRM Plus includes a powerful tool for templating, selling and amending customer contracts. This includes controls for viewing service contract state, support for early contract renewal and penalty fee waiving. This feature provides improved governance of customer contracts and CSR access to contract milestone dates and provides the operator with opportunities for upsell and churn prevention.
Rewarding customer loyalty
CRM Plus includes comprehensive loyalty management capabilities which simplify the process of running a customer loyalty programme. Supporting all prepaid and postpaid subscribers, members can earn points for purchases, usage and paying bills on time, and then redeem these points against new sales, top-ups or 3rd party provided services.
Centralised document handling
CRM Plus provides a comprehensive and fully integrated suite of functions to manage all types of document/email and to automate document handling as much as possible, including optional integration with electronic signature systems such as DocuSign. Document types includes customer contracts, bills, collection letters and other more general communications.
CRM Plus incorporates a workflow management engine to ensure that promises to customers are kept, avoiding billing errors and customer complaints down the line. Conditional workflow logic controls key business processes including order management, sales, provisioning, collections and dunning, linking together both automatic actions and manual procedures to ensure that nothing is forgotten. New processes can be launched in a matter of minutes, and it also manages priorities and issue escalation.
CRM Plus provides a fully convergent approach to customer management. Prepaid customers can benefit from the same level of service as contract customers, including CSR access to statements of usage against a prepaid balance, and self-service functions through the Cerillion Self Service module.
CRM Plus also enables mixed account hierarchies, combining postpaid contracts with prepaid subscriptions, and the ability to migrate users between prepaid and postpaid. Marketing campaigns can be developed including prepaid subscriber profiling, helping to boost loyalty and stimulate increased usage amongst this traditionally volatile segment.
Customer event management
CRM Plus includes a fully featured event management and trouble ticketing system. Customer events including tracking, re-assignment and escalation are managed through CSR work diaries. It helps CSRs to be more efficient with automation and guided workflows for complex transactions, and offers real-time service analysis for management action.
CSRs can also improve their productivity by using bulk changes to speed up many labour intensive tasks including changing tariff plans, clearing common trouble tickets, or provisioning a new service to a group of users.
Integrated physical and logical inventory
CRM Plus incorporates a range of features to support physical inventory management for both mobile and fixed network resources, including:
- SIM Management
- Voucher Management
- Device Management
- Stock Management
- Service Numbers