Enable Your Decision-Making. Cerillion Information Manager provides a set of integrated business intelligence and analytics tools for maximising the value of your customer data.
High costs of customer acquisition and a shrinking market for completely new subscribers dictate that building loyalty amongst existing customers is now paramount. Back office business support systems contain a wealth of data about user behaviour, preferences, profiles and operational processes. Smart Communications Services Providers (CSPs) who can use this information to take intelligent action will be the winners in the race to reduce churn and maximise revenues from their existing customer base.
Cerillion Information Manager is the means to analyse the Cerillion databases and other integrated systems. It includes a suite of standard business reports and a set of custom reporting tools, enabling sophisticated data analysis to support CRM initiatives, targeted outbound marketing and revenue assurance programmes. Moreover, these can be scheduled to run automatically and be published directly to relevant recipients.
Maximise your revenue opportunities
Analyse customer behaviour to identify trends and develop new products and improve services
Optimise your business operations
Puts reporting power in the hands of non-technical staff, enabling fast design and execution of custom reports, and creation of customised dashboards to monitor KPIs
Analyse and reconcile end-to-end business processes across the Cerillion suite
Information Manager makes use of the industry standard reporting tool SAP BusinessObjects to offer a set of standard and customisable reports. It also enables consolidation of data from multiple source applications to provide business-wide reporting. Whether users need the power of an enterprise reporting tool or prefer the ease of an executive information system (EIS), when it comes to data access BusinessObjects covers the complete spectrum of needs in business intelligence.
Cerillion’s core business processes are mapped in a suite of standard reports, developed from years of real world experience. Reports can be updated through automatic schedules or by running ad hoc requests, with results issued through web-based publishing. Information Manager makes use of a set of BusinessObjects “universes” designed specifically to map the main functions and processes within the Cerillion suite.
Information Manager delivers a full custom reporting capability using BusinessObjects Ad Hoc Query & Analysis Tools. Creating customised reports can be as easy as dragging a few business indicators onto a blank sheet. Thanks to its patented “semantic layer”, BusinessObjects presents users with their own everyday business terms, not obscure database field names, and no SQL knowledge is required. Users can quickly create powerful financial, sales, or other reports containing tables, charts, and pictures.
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