Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

The B2B Experience Gap: why EX is the new CX, and how to fix “the jalopy of the industry”
It was a B2B customer experience reunion as we brought back panellists from Omnisperience, OCX Cognition and Lumen Technologies for a webinar on how telcos can engage their customers and build more business. Check out the panellists’ key takeaways below, and then watch the full replay.

CSPs rolling out new CCAPS offerings to boost ARPUs and customer satisfaction
As an increasing range of services are provided digitally, customers need increased protection for their devices, connections and personal data. How can Connected Customer Assurance & Protection Services (CCAPS) provide effective security against complex online risks?

Why communication is the key to unlocking 5G value
With a variety of factors leaving consumers still largely in the dark as to the promises of 5G, how can DSPs address this failure to communicate and convey its full potential? Guest blogger Teresa Cottam of Omnisperience examines a new approach to customer engagement.