Cerillion Blog

With BBC funding once again in the crosshairs of the UK Government, could a levy on household broadband bills be the answer to keeping the lights on at the world’s largest public broadcaster?

Despite the range of potential uses for emerging 5G technologies, consumers are still largely in the dark. How can telcos better advertise the benefits of 5G based on where customers see value?

Facing falling ad revenues, Twitter is looking at introducing a premium subscription option to its platform. How viable is a subscription social network? And what can we learn from previous attempts at such a model?

We cast our minds back to the beginning of the year, once again, and to the five predictions that Cerillion made for the biggest trends for the subscription industry in 2020; how have recent developments treated these expectations over half a year later?

Millennials and Generation Z account for a significant majority of users of subscription services. As their share of the public spend increases, how can businesses ensure their offerings meet the expectations of this diverse, difficult audience?

As the coronavirus pandemic continues to bite into everyday lives, consumption habits have been massively upended by closures and social distancing measures. We’ve previously covered how the telecoms world is faring amidst the COVID-19 pandemic, but how are the many subscription services responding in this time of crisis, and what lessons are there in these cases?

Once the standard-bearers of subscriptions, print newspaper revenues are increasingly under threat in an ever more competitive market of 24-hour and online news. With papers betting big on digital subscriptions to keep the presses running, what strategies are the biggest publications adopting to avoid becoming tomorrow’s fish and chip paper?

For all the success stories of the booming subscription industry, we cannot forget there are some high-profile failures of the model too. MoviePass, the cinema ticket subscription service, was once the stuff that dreams are made of; now it’s a business for ants. Adam Hughes performs the post-mortem on this now-bankrupt cinema subscription service to see what their mistakes could mean for other subscription businesses.

As we usher in a new decade for the subscription industry, there is no doubt that businesses in the space will find more ways to engage customers, create new revenue streams and innovate with unique approaches. Shashank Venkat looks into the trends that mark the beginnings of a period where the subscription model is poised to become the default for most businesses.