Cerillion Blog
E-Commerce
Shaping customer experiences through product catalogue evolution
A product catalogue designed for swift discovery removes friction from sales and supports growth for both new and existing customers. As part of his series on the digital customer experience, Tiago Lopes considers how to continue the digital journey with a finely-tuned product catalogue and value-added non-telco products.
Journey to the West? Can a WeChat-style superapp change telecoms as we know it?
Will we one day access all our lifestyle services from a single mobile app? Having taken Asian markets by storm, can all-encompassing superapps work in the West too? And is there room in this ever-expanding market for telcos to get involved?
Et 4U, Brutus: Are telcos plotting to dominate the mobile handset sales market?
Did Britain’s biggest network operators engage in a “shadowy” conspiracy to consolidate the handset sales market, leading to the collapse of retailer Phones4U in 2014? As a major trial investigates these seismic claims, we take a look at independent mobile retailers, and how they’re resisting declining high street sales.
Follow the money: five insights from recent telecoms earnings reports
Is it time to get bearish or bullish with telecoms stocks? While we won’t advise you where to invest, we can answer the question – what do recent quarterly reports say about the state of the sector in the first three months of the year?
Subscription Traps: when taking advantage of a free offer takes advantage of you
Have you ever signed up for a free service, only to find yourself caught in a subscription you never asked for? Subscription traps are the latest dubious consumer practice being tackled by the authorities – how do companies create these subscription traps, and what can CSPs do to help prevent them?