Junior Account-Based Marketing Executive
London
Job Description
Cerillion is a leading provider of billing, charging and customer management systems with more than 25 years’ experience delivering its solutions to the telecoms sector.
We are looking for a Junior Account-Based Marketing Executive to help deliver our ABM campaigns across email and digital channels. Promoting an exciting suite of B2B SaaS solutions to the telecoms market, you will support our ABM Specialist with the execution of ABM programmes and related lead generation activity, providing the crucial bridge between marketing and sales.
This is a hands-on role focused on campaign production, account research and mapping, data management and supporting creative delivery, helping ABM programmes run smoothly and at pace.
Role and Responsibilities
You will support delivery of ABM activity by:
- Assisting with the build and execution of ABM campaigns across email and digital channels (email sequences, paid social, retargeting and coordination of activity).
- Supporting target account preparation, including company mapping, identifying key stakeholders, maintaining structured account lists and preparing account insights or engagement summaries to support Sales outreach.
- Updating and maintaining data in CRM and marketing tools, ensuring accuracy and consistency for campaign execution and reporting.
- Coordinating campaign assets and supporting creation and adaptation of creative for ads and landing pages, working with internal teams or suppliers where needed.
- Supporting performance tracking and reporting, including engagement metrics and pipeline contribution, identifying trends and helping implement optimisation actions such as basic A/B testing set-up.
What success looks like
- Campaigns launch on time with clean data and the right assets in place.
- Target account lists are well structured and kept up to date.
- CRM and marketing platform records are accurate and reliable.
- Clear and reliable reporting that supports measurable improvements in account engagement across priority accounts.
- The ABM Specialist has more capacity to focus on strategy, optimisation and sales alignment.
Education, qualifications & special training
- Educated to degree level (or equivalent) in Marketing or a related field.
Experience
Technical / Professional
| Essential | Desirable |
|
|
Behavioural
| Essential | Desirable |
|
|
What we provide
- Competitive salary.
- 23 days annual leave (+ bank holidays), increasing to 28 days after 5 years’ service.
- Vitality healthcare cover.
- Cycle-to-work scheme.
- Hybrid working.
- Opportunities for internal and external training.
- Employee Assistance Program.
- Opportunities for travel.
- An office in the heart of Covent Garden, providing an excellent base for our team events and social functions.