Cerillion Blog

Could a small cohort of customers be costing you millions in profits? Telecoms companies must protect their revenues by focusing their energies on seeking out profitable subscribers. How can CSPs refocus their attention away from value-destroying customers and towards the money makers?

Phone calls are out – and yet, voice is reaching new levels of popularity. What’s driving this change in how we communicate? And why is Cambodia responsible for half of all Facebook Messenger calls?

When it comes to pricing mobile services, telcos are in a spot of bother, as revenue streams are not keeping pace with customer preferences. How are services being priced now, and what can providers do to remedy this?

Consumer psychology won’t let you brainwash customers into becoming loyal consumers, but it offers important lessons for subscription companies in designing their products and customer experience. We take a deep dive into the psychology of subscriptions, and try to separate the useful hacks from the useless hokum.

Moving your business to usage-based billing is not without its perils – from how you implement it in your subscription plans, to whether your customers take the change kindly. Here are five common challenges that every business must overcome to shift successfully to a usage-based pricing model.