Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company

Generation Rent: why the future of subscriptions rests with the kids
Millennials and Generation Z account for a significant majority of users of subscription services. As their share of the public spend increases, how can businesses ensure their offerings meet the expectations of this diverse, difficult audience?

Top Five Subscription Business Trends for 2020
As we usher in a new decade for the subscription industry, there is no doubt that businesses in the space will find more ways to engage customers, create new revenue streams and innovate with unique approaches. Shashank Venkat looks into the trends that mark the beginnings of a period where the subscription model is poised to become the default for most businesses.

Travel with your subscriptions: new digital media portability rules take effect in the EU
In line with the EU’s vision for a digital single market, new digital media portability rules have come into force from this month. The regulation mandates that paid online content providers such as Netflix and Amazon Prime Video must offer cross-border portability to their subscribers. Shashank Venkat presents the details.