New mobile private networks (MPNs) are currently being deployed at a rate never before seen, with annual spending in the sector now totalling USD10.9bn. As such, MPNs are being hailed as something of a surprise growth area for the telecommunications industry, however research shows that communications service providers (CSPs) are not the main players in this market. So while the spending on MPNs is forecast to grow, it is a wider group of service providers that are currently sharing the revenue opportunity in this market.
This paper reveals research from a survey of more than 160 CSPs worldwide, conducted by industry analysts Telecoms Tracker, providing a breakdown of MPNs by country, the forecast spending on MPNs through till 2025, as well as an analysis of…
After years of build-up and growing anticipation, the first consumer services based on 5G were finally launched around the world during 2019. In the UK, EE, O2, Three and Vodafone all launched 5G services to some degree, whilst the big four carriers of the US – AT&T, T-Mobile, Verizon and Sprint – have also rolled out commercial 5G services in various cities across the country. These launches have made one thing clear – telcos need to think differently about 5G services by ditching the traditional mindset around pricing and come up with more innovative ways of monetising their services. Radical improvements in bandwidth, speed and latency offered by 5G mean that telcos can leverage the opportunity to offer richer digital experiences and find new ways to engage their customers.
This white paper explores the many facets of the ongoing 5G rollout, both technological and cultural, that businesses must adapt to in order to keep their product offering relevant and reactive. Subjects covered include the new avenues for…
The subscription industry is in a state of flux. Changing customer preferences, entry of traditional businesses, new benchmarks set by subscription business leaders and subscription billing dynamics have all led to a spurt of new challenges facing the fledgling industry. The key thing to note here is that subscription businesses do not have the luxury of learning from traditional businesses since it is a fundamentally different way of running a business. They need to adapt, evolve and respond to challenges while striving for growth in a hyper-competitive environment.
This e-book outlines some of the key challenges in front of the fast growing subscription industry and offers ways to think about the potential solutions. The answers can be as easy as letting go of inertia or as challenging as building a…
A lot of subscription businesses do not reach their full potential because they do not get the basics right. Before adopting advanced growth strategies, it is important to know what it takes to build a subscription business from the ground up. These subscription basics help businesses lay a solid foundation for their growth and avoid the common pitfalls made by new players in the space.
The ‘Beginner’s Guide’ e-book is specifically designed to help companies build their own successful subscription businesses. This e-book offers a primer on subscriptions, the different pricing models, the key business…
The Internet of Things (IoT) is creating an exciting new ecosystem for companies to disrupt existing markets, create new monetisation opportunities and rewrite the rules of the game. The key to monetising IoT, however, lies in quickly identifying the right layer for your business to operate within the IoT value chain and selecting the business model which can deliver a compelling value proposition to your customers. In order to reap the benefits of IoT, businesses also need to embrace digital transformation, invest in new support systems capabilities and comply with newer standards.
This white paper discusses the advance of the Internet of Things and offers a framework to approach the monetisation of IoT. We explore the current state of the IoT market and factors that are driving adoption along with the opportunities and…
The advent of the digital economy has placed new demands on Communications Services Providers (CSPs) and the current breed of BSS/OSS systems are simply unable to cope with these demands. CSPs have to contend with legacy systems that are unable to integrate efficiently with new applications, resulting in a tangled web of disparate operational systems and processes. CSPs need to quickly reimagine the ways they operate and engage with their customers to succeed within this new paradigm.
Telcos have to reposition themselves as Digital Services Providers (DSPs) and distance themselves from the proverbial ‘dumb pipes’ mindset. Digital Transformation is essentially about modernising business processes and systems to…
Digital Transformation is fast becoming a key strategic objective for many Communications Service Providers (CSPs). Moving BSS to the cloud is an important aspect of this transformation. However, many CSPs do not have a strategic roadmap to migrate their BSS to the cloud and very often the key drivers for cloud adoption are purely commercial objectives. While CSPs understand that moving to the cloud makes perfect business sense, the reason for this passive approach stems from privacy and security concerns, internal resistance to change and a perceived immaturity of cloud technologies, among other concerns. As more CSPs offer cloud services to their customers and see demonstrable benefits, many expect the cloud BSS adoption levels (currently <10%) to dramatically increase by 2020.
Going forward, the outlook is positive for cloud BSS because of key commercial and strategic benefits that it brings for CSPs. It allows these businesses to explore new commercial models that enable them to operate more efficiently. Cloud BSS…
Subscription services are becoming increasingly popular as businesses strive for predictable recurring revenue streams to drive customer engagement. But, as these service provider offerings mature and competition increases, so too does the need for businesses to differentiate through innovative pricing and product packaging. Business customers, in particular, will typically want to negotiate a better price for any solution or service they are consuming and will invariably look for these to be tailored to their needs in some way. So, understanding its customer segments, and having a flexible way of pricing products and services, is crucial for any organisation in being able to effectively address its customers’ needs.
It’s all about offering customers flexibility – different kinds of business will benefit from different pricing models, and what works for a consumer video service probably won’t be suitable for an enterprise software…
Taking a cue from the communications marketplace concerning customer touch and service personalization, businesses in every industry are improving the experience of their customers. They are doing this by placing mobility services into existing product lines, and by offering what were once considered “products” as subscription-based services. While the former remains an essential element of the long-term evolution strategy for most companies, it is the latter - products delivered as subscription-based services - that are making headlines.
Within the transportation industry, for example, the traditional automobile purchase has evolved to leasing plans, car rentals, and most recently, Transportation-as-a-Service (TaaS) - an on-demand, by-the-minute service, for meeting short…
The subscription business model is going from strength to strength as companies evolve from selling products to becoming ‘as-as-service’ providers. It is a process that has the potential to transform your entire organisation - whether you are an established company looking to rapidly launch new services or solutions, or a new start-up, eager to develop an agile and flexible customer engagement strategy.
But moving to a subscriptions-based model can also bring challenges, and no matter how creative and innovative your business is, you can find yourself held back by a seemingly straightforward back office process - your billing.
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