Cerillion Blog
The Cerillion Blog provides a regular feed of company news, industry insight and informed opinion, all delivered by a team of recognised experts from across the company
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Can broadband “nutrition labels” make connectivity more digestible for customers?
The FCC now requires service providers in the US to slap “nutrition labels” on their fixed and wireless plans to stop customers gorging themselves on bad broadband. Will this move create a healthy market for customers, or leave a bad taste?
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Changing the telco paradigm from vertical integration to horizontal integration
The accelerating market for digital services means most telcos are at risk of falling behind more agile DSPs. Dominic Smith considers how telcos can make the move to horizontal architectures and regain that competitive edge.
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From anonymity to accountability: does mandatory SIM card registration actually work?
At the end of this month, Namibia will introduce mandatory SIM card registration, joining hundreds of other countries in tying users’ SIM cards with their personal data. What’s the reasoning behind this rule, and should customers keep their (SIM) cards close to their chests instead?
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Interview: Tafsia Shikdar on first impressions of MWC24
Cerillion has been attending MWC for well over 20 years now – so long in fact, we’ve forgotten what the experience can be like for a newcomer to the world’s biggest annual telecoms trade show. We asked Tafsia Shikdar, Presales Consultant at Cerillion, for the verdict on her first MWC.
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Shaping customer experiences through product catalogue evolution
A product catalogue designed for swift discovery removes friction from sales and supports growth for both new and existing customers. As part of his series on the digital customer experience, Tiago Lopes considers how to continue the digital journey with a finely-tuned product catalogue and value-added non-telco products.
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Trust, but verify: the risks and rewards of vendor relationships
Partnering with a vendor opens up your business to new collaborative opportunities, but also brings new risks to the integrity of your organisation. When choosing a new supplier, what must companies do to ensure their networks and BSS/OSS remain secure and their reputations intact?
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The MVNE / MVNO opportunity in Asia: stand out or fade away?
The MVNO market in South-East Asia is primed for growth, with new entrants set to provide consumers with greater freedom of choice. Shashank Singh investigates the imminent arrival of MVNOs in Thailand and looks at the challenges they must overcome to be successful.
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Engaging your customers effectively: the art of communication
In his latest article in a series on creating compelling customer experiences, Tiago Lopes explores the aspect of customer communications, and looks at how to keep your outbound correspondence and inbound channels engaging and informative without becoming overwhelming.
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Addressing the market of digital-first users
From cost-saving strategies to challenges in customer experience, the telecoms industry is adapting to a world driven by social media and digital commerce. Are CSPs equipped to meet the demands of this new era? In the first blog of a new series, Tiago Lopes examines the changing digital landscape and explores strategies for delivering exceptional customer experiences.
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Enterprise UX: The Secret Weapon for B2B Success
Even the best enterprise software can be hampered by poor UX, creating a frustrating experience for employees and customers alike. Leonardo Hodgson digs into the importance of the B2B user experience and looks at how Cerillion is addressing the challenge of enterprise UX.
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Smart from scratch: brownfield vs greenfield smart cities
While many lavish greenfield smart city developments have been catching headlines lately, the reality is that most will be brownfield developments, integrated into existing urban spaces. Brian Coombs explores the unique challenges of smartifying our cities.
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How do you stop digital transformation projects from failing?
Why do digital transformation projects fail so often? And how can organisational culture be the key to overcoming common hurdles? Musaddik Ahmed explores three key areas that Cerillion focuses on to implement and deliver successful digital transformation projects.
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5G New Radio: an industry primer
5G New Radio promises concrete use cases to realise the full potential of 5G, bringing high-speed, low latency data services to consumers, enterprises and industry. Who is benefitting most from this evolution in the 3GPP standards and what charging models will prevail?
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Fair contribution: a fair deal for telecoms customers too?
Tensions between telcos and Big Tech companies are reaching fever pitch as CSPs demand fair compensation for their massive investments in infrastructure. We look at what Europe’s telecoms firms are asking for, and why them getting their way might not be the best outcome for customers.
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Keeping the crowd connected: how have the mobile networks fared at this year’s biggest live events?
As 2023’s busy summer events calendar continues, how are the major mobile networks coping with the increasing demand for connectivity? Adam Hughes tested the signal at Glastonbury Festival (and Eurovision) – was it Still Standing, or like a Candle in the Wind?
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The Emperor's New Infrastructure
While public cloud offers flexibility and scalability for many businesses, the cost benefit for telcos is just not adding up, according to Richard Doughty. Does opting for public cloud lead to infrastructure costs that are significantly higher compared with on-premises or private cloud models?
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Network consolidation: good for telcos – better for customers?
The Vodafone-Three merger is on – provided the pair can convince regulators that the deal will not stifle competition in the UK telecoms market. Do network consolidations mean better service for customers, or does fewer providers guarantee higher bills?
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How CPaaS is transforming enterprise communications
Communications-Platform-as-a-Service (CPaaS) offers businesses pre-built applications, customisation options, and scalability without the need for costly infrastructure. How can businesses leverage CPaaS to enhance customer experiences, reduce costs, and facilitate growth in new markets?