Cerillion Blog - Media & Publishing
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Subscription Trends 2020: the mid-year assessment
We cast our minds back to the beginning of the year, once again, and to the five predictions that Cerillion made for the biggest trends for the subscription industry in 2020; how have recent developments treated these expectations over half a year later?

Generation Rent: why the future of subscriptions rests with the kids
Millennials and Generation Z account for a significant majority of users of subscription services. As their share of the public spend increases, how can businesses ensure their offerings meet the expectations of this diverse, difficult audience?

Coronavirus: A clean bill of health for the subscriptions industry?
As the coronavirus pandemic continues to bite into everyday lives, consumption habits have been massively upended by closures and social distancing measures. We’ve previously covered how the telecoms world is faring amidst the COVID-19 pandemic, but how are the many subscription services responding in this time of crisis, and what lessons are there in these cases?

Read all about it… online: How newspapers are thriving on digital subscriptions
Once the standard-bearers of subscriptions, print newspaper revenues are increasingly under threat in an ever more competitive market of 24-hour and online news. With papers betting big on digital subscriptions to keep the presses running, what strategies are the biggest publications adopting to avoid becoming tomorrow’s fish and chip paper?